With the eCommerce industry crowded with millions of websites, aren’t you wondering how to make your online site a success? (Click to Tweet)
Well, you have arrived at the place.
This blog post highlights some of the tricky ways to make your eCommerce site stand out from others. With major platforms like Magento and Shopify, developing an eCommerce site has become an easy job. But, that is, of course, possible when you get assistance from a Shopify or Magento eCommerce development company that knows the trends and tricks to make an eCommerce site worthy of converting.
eCommerce merchants or sellers who perceive their customers’ interests right and convey it well to their eCommerce developers can definitely have their websites developed in the right way. To know what makes an eCommerce website great at converting, read the following points.
Engaging homepage design
Even if you have a great stock of products housed in a number of categories, it does not matter if you do not show them well in an organised and appealing way. To create an online store that will be pretty profitable, you just need to spend some penny on eCommerce developers who will use custom templates or themes to deck up your homepage instead of using ready-made templates.
Video Source : Magento
Going mobile
The best or most effective way to ensure that your eCommerce site converts visitors is making it mobile-responsive. With the eCommerce shopping trend showing an increasing number of mobile visitors, making your website completely friendly on all major mobile devices is a must. It will help your site to be accessible to customers anytime, anywhere and that will get you maximum sales.
Excellent chat or online support
Apart for refund or return policies, the other crucial way you can enhance your eCommerce’s customer services is online chat support. With AI or machine learning having a serious impact on mobile apps or websites, Chatbots have become a great way to offer round-o-clock support to customers where they could actually get humanlike responses for any query or problem. Besides, chat support make the websites more reliable to buyers.
Build trust with customer reviews
Product reviews are great at convincing buyers. When there are positive feedbacks and ratings about the products from old customers, it builds a sense of trustworthiness in the other buyers. It helps them in evaluating product quality and their merchants well. Thus, with every product purchase, make sure you put a field for customers to give their feedback and ratings.
Have a simplified checkout
Many buyers leave at the time of checkout when they see it is a time-consuming process and require too much information to be fed. So, in your case, make it simple, asking for just a few details. Enable your site’s checkout to save customers’ personal details, including transaction details so that the next time they can check out at one go.
With the application of these tips, make sure you will be able to make your website capable of influencing the visitors, make them stay and ultimately convert. Get assistance from Magento eCommerce developers from PHPProgrammers if you have an eCommerce project in mind and want it to be successful at converting.
Related Topic : "Affordable Marketing Strategies to Boost Sales in eCommerce"
Source : www.phpprogrammers.com.au
Want to see your business at the top-notch level, ‘know your customer first’ by building an online buyers database to analyse. The marketing industry is driven by Data. This data comprises consumers age group, shopping behaviour, trends and many more factors. With the help of these factors, a business owner or company can analyse his buyer's behaviour and trigger the decision-making capabilities to capture the more ROI from the online shoppers' stream. (Click to Tweet)
If you have an online store developed by Magento Development Company like PHPProgrammers in Australia, then you have to build the online buyers database to see more growth from your eCommerce site. Today, you can see here, all the necessary steps yet to be taken.
Real-time monitoring
Track your customer behaviour. It will help you to understand customer intent. The more you know about them, the better you understand their demands. There are multiple tools to track customer data online. You can use Google Analytics, Bitly and many more free tools to spy on shoppers in real-time.
These tools are highly acceptable due to their accuracy to fetch customer data like activity, inactivity, mouse position, geolocation and many more. By using this information the tools are used to deliver a more tailored product page to the specific users.
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Social Media Tracking
Most of all users spend their free time on social media. With the help of the huge growing market of the Smartphone, every eCommerce business also has a mobile platform or app to capture those customers who mostly buy goods by using their phone. Due to this, social media has become a fertile ground for the marketers to capture valuable user data.
Social media tracking can help to understand different factors associated with buyers. Seeing their posts, shares and comments you can understand what the user wants to buy, share and dislike. You can get in touch with Magento developers to deploy some plugins to your page to extract this kind of specified data to build an archive for the same.
Referral Source
Knowing a source of the lead can be a key factor for your win over other competitors. Make referral source request compulsory for your eCommerce site. To create this option you have to ask your Magento Development Company to use the checkout field manager extensions to your site to get the referral source if you are running a Magento 2 store.
Customer Loyalty Programme
Loyalty programmes can boost your reach to those customer data which is hard-to-get such as date of birth, residential address and marital status. To get an extra 25% off on birthday or anniversary, the interested customer will give his or her birth date or anniversary date. Even he or she can share any other information associated with their privacy if the loyalty points are offering to them to use all at their next purchase.
Product Review
Enable the online product Review option. It helps to improve your site’s SEO and rankings as well as helps the customer to make the right purchase decision. Encourage your customer to give an honest product review to help to analyse what they are thinking about your products and what they most need and their expectations. By understanding customers’ needs you will find all ways to optimise your store accordingly.
Your marketing strategy stands on reliable data. To ensure your success in the eCommerce industry, use these trusted and tried approaches to understand your customers and build an online database which helps you to grip the customer information, customer needs and target the desired group to acquire better ROI.
To know more, keep in touch with PHPProgrammers, a leading Magento Development Company in Australia delivers more than 1000+ tailored Magento store for every kind of business globally.
Related Topic : "How can Magento experts help your business growth?"
Source : www.phpprogrammers.com.au
Most retailers today seek for online selling opportunities after observing the rapid growth of the eCommerce sector.
With powerful platforms like Magento and Shopify, it’s a lot easier for businesses to get an upfront eCommerce store developed. However, if you want your store to stand out in the tough competition, you need to make sure the store is visually appealing, intuitive, user-friendly and responsive in all devices. Well, for that you need the services of an expert Magento development company in Australia with hands-on experience in developing a variety of custom shopping solutions.
However, to help your store gain a competitive advantage with more customers and conversions, we’ve assorted some effective strategies that you should keep in mind. (Click to Tweet)
Enhance your search usability
The first thing to take care of in any eCommerce store that deals with some hundreds of products is its search usability. Make sure your visitors are able to get what they want instantly by typing the relevant keywords in the search field. Auto-suggestion, autocorrect, product suggestions must be there in the search box. Besides, organise the menu with effective easy-to-click actions and make navigation of the menu smooth with dropdown for subcategories.
Get a customised homepage
Try to customise the homepage of your eCommerce site as much as possible, making it relevant to the theme of your business. From logo to background colours and fonts, everything needs to be at par with what your brand reflects.
Video Source : Max Pronko
Offer Personalised experiences
More than 50% of buyers are seen to prefer online shopping because the stores provide user-centric shopping experiences. They can find products related to their earlier purchases or searched items. You too can provide them with personalised searches under a separate log or section in the home page with headings like “related to items you searched” or “Items you would like to view”.
Maintain consistency in the content flow
While putting unique content is a necessity to help your eCommerce store stand out, focus on making your content consistent throughout the homepage and all other pages of the site. The key thing to do to make your content unique and consistent is to understand their interests and what they need. Accordingly, provide content that revolves around their needs and how could your store give value to them.
Optimise the cart functions
A user-friendly and easy-to-navigate cart is more good at retaining the shoppers who might have abandoned the cart. Good shopping cart functionalities mean it should be clear and precise in showing the prices, number of product details, shipping and extra charges. There should not be any distractions or any places to exit away.
Generate cart recovery emails
How about luring the customers that have left your cart halfway, i.e abandoned the cart after adding up items? While you have all the customer details including their email id, send them an email immediately to state any offer on their abandoned items, discounts or promotional offer, or any substitute product. This will make them rethink to go back to the cart again.
Place user-generated content
Your existing customers are the best marketer of your eCommerce store. Their reviews and ratings on products are in fact more persuasive than any self-praising tagline by the brand. To hear a word from someone who has already used the product make other customers feel more secure about it.
Want to make your eCommerce site effective at converting visitors? Do not forget to get these tips applied to your store? While Magento is one of the most comprehensive platforms known accompanied with all features of customisation, SEO friendliness, and conversion optimisation, make sure you Magento for your eCommerce plan. Get in touch with PHProgrammers, Australia’s number one and most trusted company for Magento development services that keep themselves updated with all the latest trends and updates in eCommerce.
Related Topic : "Affordable Marketing Strategies to Boost Sales in eCommerce"
Source : www.phpprogrammers.com.au
