How to Enhance the Product Category Pages in Magento Sites

No doubt, product category pages are of utmost crucial for each and every eCommerce sites. Especially, when a site is built with Magento, a prior platform that emphasises more on page optimisation for greater visibility in search engines, you need to more discreet while creating a product category page as it is the key to encourage visitors to purchase. Thus, getting product category fixed rightly is a dire necessity for every eCommerce website and if you are inclined to the platform Magento, then get in touch with a devoted company for an expert Magento developer in Sydney, such as PHPProgrammers, which is an acclaimed web development company. But before that, here are some of the popular recommendations for you to make an excellent product category page in your eCommerce site.

Making search easier

Shoppers in your website will first seek for the search box to find the products of their choice. So, it is pivotal to provide them search options in the box that prove best for their shopping experience. Firstly, place the search in the most appropriate and convenient place on the page, and then optimise all its functions, like typing corrections, automatic product suggestions, and filtration with application of multiple attributes.

Taking care of SEO aspects

You may be aware that online customers tend to click on the first options displayed in the search engines when they type for a particular product. Thus, it is recommended to every eCommerce merchants out there to boost their SEO activity to the point that their site’s products appear in the top results. It’s not a simple and instant process though. Owners and marketers need to put in great efforts to research on the keywords related to their products that people mostly search with and optimise them to boost rankings.

Impressive product titles

Regardless of how many products you are showing under one product category, make sure that all of them are named with an impressive title, along with brand name and model number if needed.

Prominent Call to Action

A website that does not place a clear button or tab for Call-to-Action on the product category pages, it can lose a number of potential customers. Not always, all customers click on the image for buying but instead look for a Call-to-Action button. Thus, to avoid wasting their time, make sure you provide such a button under each category.

Improving indexation

Try adding a short description for each of the product categories in your Magento store and you can manage categories from the “Catalog” option only. Also, putting alt text under product images with essential keywords will help your category page rise up in the higher ranking positions in search engines.

These tips can help your site’s product category pages gain more visibility and drive more customers than ever. So, if you are thinking why your store is not attracting enough audience try implementing these and see your visitors number soaring up high in few days.

Related Topic : "Choose Magento for Building a Powerful eCommerce Store"

Source : www.phpprogrammers.com.au

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Few Coolest Magento Plugins To Attract More Sales

If you are an online store owner, then you must be aware how challenging it is to draw customers to your site. Most of the times, retailers get enough of customers initially but hardly a few come back again for consecutive purchases. Thus, you need to make your site unique so that it will keep customers hooked up on your site and probably induce them to refer it others too.

However, how to make your site capable enough so that customers flock to it whenever they have anything to buy in mind? Surely, one needs the assistance of experienced eCommerce development company which can make the site attractive in all way to boost up sales. At PHPProgrammers, our eminent Magento website developers have dexterity and skills to empower eCommerce sites of any types magically by using all support systems offered by the platform, Magento. Considering the same, here take a look at some of the rewarding extensions or plugins of Magento, that eCommerce owners can apply to their Magento based site to make it extra functional and amplify sales.

#1 Reward Points

Returning customers are most valuable for eCommerce sites and are more likely revisit again and again if get a rewarding treatment. With this plugin, site owners can entice the shoppers to come back to the store for all future purchases by providing they loyalty points(to be redeemed into discount offers) every time they check out the site.

#2 Instant Search+ Now

This plugin offers site search integration allowing eCommerce owners perceive the intentions and buying behaviour of visitors/customers. Instant search+ Now is like an experienced sales executive doing its job of showing up the appropriate, personalised and best product suggestions whenever a customer types something on the search box.

#3 Follow up email

Knowing that more than half of your customers are not going to buy what they see on your site at first, use this plugin to send emails later on with targeted offers and make them your actual buyers.

#4 Newsletter Popup

This is definitely a sweet option for the digital marketers of eCommerce sites with which they nurture their strategies a bit more. Using it, they can provide a popup window for the visitors with a subscription fields to let them sign up for newsletter.

#5 Ajax search

This plugin will make searching for products one more step ahead for customers as it shows all probable results as they enter each letter in the search box.

#6 Daily Deals

eCommerce owners can be really ready in provide eye-grabbing deals on their site if they have access to this plugin. It helps them in creating deals at a time or every day and manage them. You can list the deal of the day (i.e. a special product on offer) and set a countdown display for its expiry to grab more customers.

#7 Gift Cards

Not to disappoint online buyers from the privilege of gifting their loved ones anytime, incorporate this plugin into your site. As it allows one to send a certain amount of virtual money as a gift to another, who can buy anything from your store within that limit, it becomes a great way to increase the customers and magnify sales.

Video Source : Magento

Want to arm your Magento-based site with these powerful plugins to spur up sales overnight? Reach for our experienced team of developers in Australia who can play fair with these extensions and power your site for more sales!

Related Topic : "Want Your Online Store To Be An Eye-grabbing One? Here Are The Tips"

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Magento: Ultimate Platform For Startups To be Successful in Online Front

The most crucial factor for consideration while building an all new website allowing customers to shop online is a platform to help build that. While many websites are just the online counterparts of brick-and-mortar stores, nowadays an unpredictable number of startups or budding entrepreneurs are landing the industry with robust shopping sites enabling customers to order and transact online. If you being one of them, are currently looking to create your own standalone eCommerce website, then choosing solutions of Magento development in Sydney from PHPProgrammers can be a prudent decision. Magento is at present the most versatile and high-end platform that let owners implant beautiful and stellar features on their eCommerce stores.  Here’s take a look why.

Full-fledged control

Magento is one of the very few platforms that offer fuller control to the owners or site developers over the front-end as well as back-end functions of the site. One can simply customise his site as per his preferences and desires, including the site layout, page designs to every feature.

Rich set of functionalities

Unlike other open source platforms, Magento comes with a rich set of eCommerce features that can take every site to winning heights of success in terms of sales. From advanced filters to one-step checkout, multilingual product views to multi-currency payment support, product comparison to wishlist creation, all can be provided in a Magento based site.

Unbeatable scalability

Magento is perhaps meant to help businesses scale their online sites as their business grows. It easily supports the inherent needs of both small-scale and large-sized businesses and offers them unlimited opportunity to expand their online storefront. With its unmatched scalability, Magento allows eCommerce retailers to deal with as much as 500,000 products and 80,000 orders every hour.

Advanced SEO features

Being an SEO-friendly platform, it empowers the retailers to attain better rankings or positions in the search engines. Magento comes with extensive and inbuilt SEO features that enable the site owners to optimise the performance of the stores in the SEO front with little effort. Search friendly URLs creations, proper meta tag controls, titles, image ALT tags, are some its search engine optimisation features that help sites to become more visible in search results. Further, Magento brings in some paid extensions for advanced SEO to allows businesses to tweak into the other crucial aspects and keep pace with latest trends in SEO.

Secure product and order management

Lastly, Magento is well admired for its top-notch order security and intensive product management. Thus, it enables retailers to keep track of orders, transactions, implement product description changes, add/remove products, etc, all with just one click of a key.

Magento is clearly the winsome eCommerce platform that brings in wonderful opportunities in online shopping for both the retailers and buyers. With these unparalleled sets of benefits from an open source platform, it does not leave a second thought for the startups who are willing to set their feet on the province of eCommerce. At PHPProgrammers, you can get to build and grow your site effortlessly with our team of seasoned eCommerce developers. So, without wasting time log into our website for our assured services.
Related Topic : "Want Your Online Store To Be An Eye-grabbing One? Here Are The Tips"
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5 Best Measures for Securing Magento Stores

Magento is hailing among e-tailers as the most fitting and efficient eCommerce platform. With each passing day, it’s has been making significant signs of progress in terms of flexibility, performance, functionalities, and even security. As most Magento built sites, being eCommerce ventures deal with sensitive customer details, including financial credentials, they are becoming the easy targets of hackers. If you are an owner of an online store, then it’s high time that you pay attention to its security aspects.

Protecting your customers’ essential credentials is crucial as it directly impacts your store’s reputation and sales. Here’s enumerating some of the best ways to affix your Magento site from security threats. (Click to Tweet)

Use Encrypted Connection

Using encrypted connection, either HTTPS or SSL is must if your site deals with confidential details of the customers. The key features of encrypted connection are encrypting all the data regarding checkouts, transactions and customer interactions between the browser and server at the back-end.

Use the latest version of Magento

It is advisable that your online store must be run on the newest version of Magento. Outdated versions being lagged in security features will make your site prone to online thefts, like SQL injection, spamming. So, to keep your site secure, hire the services of expert Magento programmer and update your site to the latest version.

Set highly admin name and password

Online merchants mostly set up simple credentials for logging onto their online stores and create common username and password for the use of admin panels. This provides a great opportunity for the hackers to intrude the sites to hack customer data. So, make sure that your Magento store has a complicated and unique username and password that is hard to guess for the hackers. Also, keep updating the admin’s username as well as the password timely.

Get fixed IP addresses for accessing admin panel

When your online store is created and assisted by a team of eCommerce site developers, then do not forget to get it secured by using highly restricted login attempts from any other IP addresses.

Keep backups of essential data

Online merchants make a huge mistake by not creating a backup server as a data restorer for their sites. Having a backup server will help you get back up all your data when there is a loss of database and financial infringements due to site blocking, computer catastrophes or any kind of hacking.  

Looking at the increased intensity of online security breaches, hiring the services of a pioneered eCommerce development company would be a wise decision if you are running a Magento powered site. Having years of experience in the domain of website creation, they offer intricate services and can secure your store all types of security threats. So hire our Magento developers from PHPProgrammers in Australia and shield your site from all sorts of intruders and privacy attacks.

Related Topic : "Some Indispensable Ways to Augment Customer Experience of an Online Shop"
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5 Discreet Ways to help e-Retailers Boost Sales of Their Online Stores

Looking at the present trend of competition and upheavals in the online commerce with rising number of eCommerce stores, retailers are seeking for the best platforms to enhance the sales of their sites. Magento, being one of the most popular and vibrant platforms supports the aspiring retailers with flexible content management, mobile friendly themes, settings and configurations, enhanced security protection making online selling much easier than ever. Take a look at some of the techniques that can help you increase conversions and sales of your store. (Click to Tweet)

Easy and Simple Navigation

Customers are the key focus of any eCommerce business and hence you should offer user-friendly options allowing them to browse and search through a range of products with utmost ease. Easy navigation provides better shopping experience by making searches, order placement and checkout processes convenient to the users.

Faster page load time

Online customers are perhaps the busiest and impatient ones and hence slow loading of your website pages is a surefire reason to make users abandon the site. Studies showed visitors tend to leave the site if it takes more than 5-7 seconds to load. With Magento, you can make your site pages load with lightning fast speed through traffic management, use an extension like Relic for pinpointing the causes of sluggishness and performance bottlenecks and use tools to keep yourself alert regarding the downtime.

Simple Process of Checking Out

Online cart abandonment rate is whopping for most sites which signal that procedure of checkout is either too much time-consuming or intensely complicate involving many details and user information. So, try to make an intuitive, but a brief and secure process of checkout, saving a lot of time of the users.

Product Recommendations

This seems cost-effective as well as an impacting strategy to allure customers and enhance sales. With personalised recommendation of related products, discounted products, or new offerings you can create interests in your visitors on other products apart from what they are seeking. This directly enhances the scope of sales as visitors may like the recommended items and opt for buying them too.

Use Social Media Integration

Integrating social share buttons on the product pages can eventually help you to get your products to the social media accounts and let followers know about them. By making your products’ information shareable in social platforms like Facebook, LinkedIn, Twitter you will be converting your satisfied customers into trustworthy advertisers of your products in their social circles. At the end, you can drive significant traffic from social media pages by engaging your customers and promoting your visitors.

Concluding Note

From easing navigation to integrating social media, all these are much-needed features to make your eCommerce site more lucid for the visitors and capable of driving conversions. As this year brings more prospect for online businesses with mobile responsiveness and payment flexibilities, it’s high time that you gear up to dedicate your website resources to please customers and spur up your sales. Thus, get in touch with PHPProgrammers, a competent Magento website development company in Australia having a team of specialists, to implement these techniques that will let your sales grow, besides streamlining your site's operation.

Related Topic : "5 Reasons That Make Online Grocery Stores Profitable"

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5 Features That Can Escalate Sales of Your Online Fashion Store

Online fashion stores are growing fast than any other categories of eCommerce business and are offering a reliable option for startups and enterprises to generate substantial revenue. While creating an online site has become much easier with open-source platforms like Magento, Shopify, WooCommerce, ZenCart and so forth, entrepreneurs often forget that much more can be done on their store to offer an enriching and engaging experience to the customers or visitors and enhance the scope for sales.   

Here are some of the best and proven techniques that can help you to spur up sales by tempting visitors to buy your products. (Click to Tweet)

Vibrant Images

Your website’s homepage is the first place to display your stocks of products. So, do not overcrowd your first page with lots of text and images, but keep it simple and appealing with big banners and best images of some of your popular products, with some compelling slogans. Make use of icons in the main menu of shopping categories, instead of using an extended layered navigation.

Create A Main Dropdown Menu

To keep things simple and enable your customers to find the product they want, create a mega-menu with a drop-down feature, that will show different categories and subcategories of products. Product categories and subcategories when displayed at one place offers more convenience to the users to browse for a particular product and retain their interests.

Embed Product videos

Providing a clear and simple video review of the product can attract more customers by providing realistic information. Videos let your customers visualise the product in a real situation and so they can realise the utility of the product beforehand. Magento offers an extension of product video gallery with which you can feature videos in the product gallery of your site.

Relevant Product Descriptions

This is the most crucial but also the least costly method of enhancing conversions of the online store. Put clear but very short descriptions of your products, and include only relevant things about the product. Do not try to be more creative when it comes to describing a product, as it may become difficult for the audiences to understand.

Video Source : Magento
There’s a lot of room for improving your online site’s appearance further to attract visitors and turn them to potential buyers. These are some of the prerequisites that clearly help in driving traffic to your website, but what you need is the assistance of eCommerce website developers who can assure you such service. PHPProgrammers boasts of a team of professional Magento developers adept at building robust solutions for online shopping stores for different industries including fashion. So, reach us now and deploy these strategies to boost up the sales of the one-stop fashion shop at affordable costs.

Related Topic : "5 Improvised Features of Magento that Make it a Reliable Choice in 2019"
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How Can A Responsive Website Skyrocket Your Online Business?

With nearly 2 billion people using mobile phones and devices, it became mandatory for the eCommerce businesses now to have highly responsive websites. As mobile searches rely mostly on speed and convenience, it implies that searchers quickly switch to another site if they cannot quickly find out what they want in a particular site. Thus, responsive sites that can be easily accessed in any devices apart from desktops became crucial for online retailers to target vast customer base.

Here follows are the core advantages attributed to a responsive site of online business. (Click to Tweet)

Enhanced accessibility

Smartphones are becoming a basic necessity in everyone’s life with the increase in their affordability. More people are searching for their products or services through mobiles or tablets because it is more convenient and quick. So, you need to ensure that your eCommerce website can be accessed by your target customers from even smartphones or tablets.

Rise in Conversions

Besides the rise in the number of mobile users who can access your site, enhanced responsiveness leads to easy navigation across your website irrespective of the screen resolutions or browser type people are using.  This leads to rise in rate of conversions from visitors to loyal customers when they see navigating through your site is convenient.

Improved SEO rankings

Major search engines including Google prefer ranking sites that are mobile friendly. So, automatically you can raise your search engine ranking if you switch to a mobile responsive website.

Stay Ahead in Competition

If you cannot provide a smooth experience to users of small screen devices, you are bound to lose your customers to the competitors who offer the same. So, stay ahead in the race of eCommerce by having a responsive eCommerce site that offers a seamless experience.

Simplify Marketing approaches

With a responsive site for your business, you will no more need separate marketing campaigns for desktops and mobile devices.  A single approach to marketing will be sufficient for targeting audiences from different platforms.

Maintain consistency of your brand

When you have online one site that can be accessed both from desktop and mobiles, you can have a consistent brand image for your business. If a similar outlook or feel is maintained in all platforms, there is no scope for your brand being confused as different in desktops and other devices.

Video Source : Magento

Summing Up

Small-screens friendly or responsive eCommerce site pave the path of success of your online business. What you need is the right assistance from adept eCommerce website developers who can make your site equally responsive in all platforms. So, get in touch with PHPProgrammmers, that possesses some of the highly professional Magento eCommerce programmers in Sydney who have hands-on experience in developing responsive websites for retailers.

Related Topic : "5 Things To Get From Magento eCommerce Development"
Source : www.phpprogrammers.com.au

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Build Futuristic and Customer-Centric eCommerce Sites With Magento

Magento is currently one of the most seeked platforms for developing eCommerce solutions, but what makes it so is still inexplicit. The platform was cast away for its extensive coding, complicated coding styles and lack of ease of customization, it still managed to linger on the charts of the eCommerce developers for its distinct facets. There are several effective reasons for which Magento eCommerce developers boasts of the platform as an ultimate solutions for online stores. (Click to Tweet)

#An ever evolving platform

Magento being an open source platform allows the developers to try out, update or modify the existing solutions to build new extensions and solutions that are amiable with the desired eCommerce trends in the market.

#Offers Scalability

This is most sound aspect of Magento which makes it highly preferred to those small sized entrepreneurs who have great prospects of grow. Magento is built in a way which allows the store owners to manage a large amount data.

#Conversion driven features

Magento is well capable of converting the visitors in your site to customers. Simplified process of registration and checkout, multiple gateways, multiple language support are some of its features that facilitates altogether the conversion of visitors into loyal customers of your store.

#Specific functionalities

store owners seek for some specific features for hassle free management of their stores and Magento makes things much more easier. Products and orders management, social media optimization, secured transactions,  vendor management are some of the crucial aspects to look for and Magento provides solutions for all these specific aspects.

#Search-engine friendly

Search engines are the only resort to the online shoppers so it is highly essential that you make your online store highly visible there to attract more traffic. Even though there is different stream of marketing dedicated to improve the site’s traffic, Magento itself has some technical built -ins such as SEO friendly URLs, meta title and descriptions that leads to traffic enhancements.

#Mobile friendly

As most of the internet users are using mobile phones for shopping online, it has become a prime need for every online retailers to optimize their stores for all mobile devices. Magento assures you that with its mobile compatible extensions and scripts.

Video Source : Magento

Final Words

Magento has  been evolving consistently pertaining to the changes in the needs of the businesses and online customers. These customer centric and impacting features are bound to rake your site’s performance and user experience to new benchmarks. So, do not miss out any opportunity to build an eCommerce site for your business or revamp your existing site and partner with PHPProgrammer, a pioneer in magento eCommerce development services.

Related Topic : "Redefine Your Online Presence with Magento"
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Choose Magento for Building a Powerful eCommerce Store

With the growing competition addressed by the eCommerce sector, both the small and large scale businesses across the world are not only willing to establish their online stores but, also develop their online stores with the aim of maximizing conversion and customer engagement.

While considering the advanced eCommerce technologies, Magento is one of the most leading open source eCommerce platforms that offer a wide range of advanced features to boost the visual appeal, functionality and content of online stores. Though there’s a crunch of PHP-based open source eCommerce platforms, Magento serves to be a high-end solution since, it’s easy and simple to install and customize and developed on the Zend framework which, are accessible to the base system.

Following here, we would like to discuss the core beneficial aspects of Magento which, certainly offers a competitive edge to the online stores. (Click to Tweet)

Flexibility

Using Magento for developing your online store offers you the flexibility to work while depending on its size, budget and requirements of the business. Since there is a range of templates and themes available for the platform, the developers can include some unique features for making the website universal.

Coding

Core coding of the platform is capable of integrating with 3rd party coding in a convenient way. Coding on Magento is not that much complex as compared to other eCommerce platforms. Furthermore, the coding process doesn’t get disrupted by unusual add-ons of extensions of future upgrades.

Administration

Administration of an online store becomes much easy with Magento as compared to other platforms. It helps online merchants to obtain a comprehensive and precisely-prepared performance report of the website with information on new product availability, market demand and much more. This, in turn, helps them to chalk out the best strategy for boosting their business in the right course.

User-friendly site

Despite being fast and dynamic, Magento is still quite simple thereby, making it extremely easy for the visitors to search and purchase product items all through the online store. eCommerce offers valuable elements for SEO, online marketing and catalogue management customized as per the clients’ needs.

Video Source : Magento!

At PHPProgrammers, with years of experience, we have been able to comprehend that a good online store is a base of delivering customer satisfaction and enhanced user experience. Thus, we aim at building enterprise-class Magento development solutions which, are highly feasible and innovative as well.                  

Have a look at our latest blog : "5 Bulletproof Tricks to Secure a Magento-built Online Store from Hackers"

Source : www.phpprogrammers.com.au

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