Wednesday 30 October 2019

Magento Store Optimisation Tricks For Better User Conversion


The survey shows that 80% of eCommerce websites are based on Magento CMS. Magento development is popular due to its high level of flexibility and customisability. This platform is considered as the world’s most agile eCommerce platform. In Australia, there are more than 6,008 Magento Customers are available in 2019 and more to come.

 As per our experience, Magento is the best choice for developing online retailers or any kind of business because of its dynamic features such as a large number of partners, powerful marketing tools and intuitive interface. Even you can add numbers of third party modules to offer a seamless omnichannel experience, as well as a more manageable content facility. 

 But only the development can’t boost revenue generation. Most of the companies focus on getting a new customer, making more sales, and being responsive to immediate problems as they arise. Apart from these, here are 5 tips on how you can get more conversions out of your Magento store.

  • Testing: 

To get better result you have to conduct the test either design-related or behaviour related. The test series should be A/B testing and multivariate testing. In the case of A/B testing, you have to analyse the performances of full pages against each other to see which one brought you more conversions. And the second test should be multivariate testing where you can analyse multiple page components, which allows a greater number of page variations to be tested at the same time.

 You also have to perform different optimisation process such as pop-ups, overlays, surveys, etc.

  • Analyse your loopholes:

There are many unknown reasons behind cart abandonment and the indecisiveness of a shopper. And thus it’s impossible to improve your conversion rate when you don’t know what those reasons are. Now here comes optimisation tools. 

You can change the design of your cart page to see the impact on conversion rates and CTR. This method is already applied by different retailers and they get a good result. Here given some probable factors behind cart abandonment:

  • Easy review system: 

Reviews aren’t used to just attract the customers, sometimes they serve as useful resources. Normally, thousands of people read reviews when they searching for the desired product. Numbers of review works as SEO components also. It can help your store to get more visibility. If any customer shares any review about your online store products across social media then it can also help you build an image on social media. Product reviews can help you to see things you weren’t able to see before. Keep in mind that don’t be disappointed if you don’t always receive five stars reviews. Let the consumers write negative reviews. Negative reviews help you to find out the loopholes you need to rectify.  

Magento has a default review and rating functionality, so you can just focus on encouraging your customers to leave feedback.

  • Offer easy return facility: 

Survey shows that 47% of shoppers love easy and free returns so having a customer-centric return policy. Here given some factors that ensure your customers will have a pleasant experience: an easy process, transparency regarding whether the returned item was accepted, and a quick refund.

  • Always showcase your best product: 

Magento development offers page customisation which helps you to personalise your customer’s experience by showing them a bestseller based on their previous browsing or purchase history. Try to dedicate 70% of the homepage space to promoting your best selling products. 

Wrapping up:

Going online is always a profitable idea and choosing the Magento platform for your physical store can bring fortune for your business. Well, above-given tricks are needed to be followed to boost up your profitability. If you still have any queries regarding this matter, you can get in touch with PHPProgrammers in Sydney, Australia. We have 12+ years of experience in the field of Magento development and certified professionals to deliver cutting-edge and optimised Magento stores for better ROI drive and revenue generation.