How to Enhance the Product Category Pages in Magento Sites

No doubt, product category pages are of utmost crucial for each and every eCommerce sites. Especially, when a site is built with Magento, a prior platform that emphasises more on page optimisation for greater visibility in search engines, you need to more discreet while creating a product category page as it is the key to encourage visitors to purchase. Thus, getting product category fixed rightly is a dire necessity for every eCommerce website and if you are inclined to the platform Magento, then get in touch with a devoted company for an expert Magento developer in Sydney, such as PHPProgrammers, which is an acclaimed web development company. But before that, here are some of the popular recommendations for you to make an excellent product category page in your eCommerce site.

Making search easier

Shoppers in your website will first seek for the search box to find the products of their choice. So, it is pivotal to provide them search options in the box that prove best for their shopping experience. Firstly, place the search in the most appropriate and convenient place on the page, and then optimise all its functions, like typing corrections, automatic product suggestions, and filtration with application of multiple attributes.

Taking care of SEO aspects

You may be aware that online customers tend to click on the first options displayed in the search engines when they type for a particular product. Thus, it is recommended to every eCommerce merchants out there to boost their SEO activity to the point that their site’s products appear in the top results. It’s not a simple and instant process though. Owners and marketers need to put in great efforts to research on the keywords related to their products that people mostly search with and optimise them to boost rankings.

Impressive product titles

Regardless of how many products you are showing under one product category, make sure that all of them are named with an impressive title, along with brand name and model number if needed.

Prominent Call to Action

A website that does not place a clear button or tab for Call-to-Action on the product category pages, it can lose a number of potential customers. Not always, all customers click on the image for buying but instead look for a Call-to-Action button. Thus, to avoid wasting their time, make sure you provide such a button under each category.

Improving indexation

Try adding a short description for each of the product categories in your Magento store and you can manage categories from the “Catalog” option only. Also, putting alt text under product images with essential keywords will help your category page rise up in the higher ranking positions in search engines.

These tips can help your site’s product category pages gain more visibility and drive more customers than ever. So, if you are thinking why your store is not attracting enough audience try implementing these and see your visitors number soaring up high in few days.

Related Topic : "Choose Magento for Building a Powerful eCommerce Store"

Source : www.phpprogrammers.com.au

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Few Coolest Magento Plugins To Attract More Sales

If you are an online store owner, then you must be aware how challenging it is to draw customers to your site. Most of the times, retailers get enough of customers initially but hardly a few come back again for consecutive purchases. Thus, you need to make your site unique so that it will keep customers hooked up on your site and probably induce them to refer it others too.

However, how to make your site capable enough so that customers flock to it whenever they have anything to buy in mind? Surely, one needs the assistance of experienced eCommerce development company which can make the site attractive in all way to boost up sales. At PHPProgrammers, our eminent Magento website developers have dexterity and skills to empower eCommerce sites of any types magically by using all support systems offered by the platform, Magento. Considering the same, here take a look at some of the rewarding extensions or plugins of Magento, that eCommerce owners can apply to their Magento based site to make it extra functional and amplify sales.

#1 Reward Points

Returning customers are most valuable for eCommerce sites and are more likely revisit again and again if get a rewarding treatment. With this plugin, site owners can entice the shoppers to come back to the store for all future purchases by providing they loyalty points(to be redeemed into discount offers) every time they check out the site.

#2 Instant Search+ Now

This plugin offers site search integration allowing eCommerce owners perceive the intentions and buying behaviour of visitors/customers. Instant search+ Now is like an experienced sales executive doing its job of showing up the appropriate, personalised and best product suggestions whenever a customer types something on the search box.

#3 Follow up email

Knowing that more than half of your customers are not going to buy what they see on your site at first, use this plugin to send emails later on with targeted offers and make them your actual buyers.

#4 Newsletter Popup

This is definitely a sweet option for the digital marketers of eCommerce sites with which they nurture their strategies a bit more. Using it, they can provide a popup window for the visitors with a subscription fields to let them sign up for newsletter.

#5 Ajax search

This plugin will make searching for products one more step ahead for customers as it shows all probable results as they enter each letter in the search box.

#6 Daily Deals

eCommerce owners can be really ready in provide eye-grabbing deals on their site if they have access to this plugin. It helps them in creating deals at a time or every day and manage them. You can list the deal of the day (i.e. a special product on offer) and set a countdown display for its expiry to grab more customers.

#7 Gift Cards

Not to disappoint online buyers from the privilege of gifting their loved ones anytime, incorporate this plugin into your site. As it allows one to send a certain amount of virtual money as a gift to another, who can buy anything from your store within that limit, it becomes a great way to increase the customers and magnify sales.

Video Source : Magento

Want to arm your Magento-based site with these powerful plugins to spur up sales overnight? Reach for our experienced team of developers in Australia who can play fair with these extensions and power your site for more sales!

Related Topic : "Want Your Online Store To Be An Eye-grabbing One? Here Are The Tips"

Source : www.phpprogrammers.com.au

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Magento: Ultimate Platform For Startups To be Successful in Online Front

The most crucial factor for consideration while building an all new website allowing customers to shop online is a platform to help build that. While many websites are just the online counterparts of brick-and-mortar stores, nowadays an unpredictable number of startups or budding entrepreneurs are landing the industry with robust shopping sites enabling customers to order and transact online. If you being one of them, are currently looking to create your own standalone eCommerce website, then choosing solutions of Magento development in Sydney from PHPProgrammers can be a prudent decision. Magento is at present the most versatile and high-end platform that let owners implant beautiful and stellar features on their eCommerce stores.  Here’s take a look why.

Full-fledged control

Magento is one of the very few platforms that offer fuller control to the owners or site developers over the front-end as well as back-end functions of the site. One can simply customise his site as per his preferences and desires, including the site layout, page designs to every feature.

Rich set of functionalities

Unlike other open source platforms, Magento comes with a rich set of eCommerce features that can take every site to winning heights of success in terms of sales. From advanced filters to one-step checkout, multilingual product views to multi-currency payment support, product comparison to wishlist creation, all can be provided in a Magento based site.

Unbeatable scalability

Magento is perhaps meant to help businesses scale their online sites as their business grows. It easily supports the inherent needs of both small-scale and large-sized businesses and offers them unlimited opportunity to expand their online storefront. With its unmatched scalability, Magento allows eCommerce retailers to deal with as much as 500,000 products and 80,000 orders every hour.

Advanced SEO features

Being an SEO-friendly platform, it empowers the retailers to attain better rankings or positions in the search engines. Magento comes with extensive and inbuilt SEO features that enable the site owners to optimise the performance of the stores in the SEO front with little effort. Search friendly URLs creations, proper meta tag controls, titles, image ALT tags, are some its search engine optimisation features that help sites to become more visible in search results. Further, Magento brings in some paid extensions for advanced SEO to allows businesses to tweak into the other crucial aspects and keep pace with latest trends in SEO.

Secure product and order management

Lastly, Magento is well admired for its top-notch order security and intensive product management. Thus, it enables retailers to keep track of orders, transactions, implement product description changes, add/remove products, etc, all with just one click of a key.

Magento is clearly the winsome eCommerce platform that brings in wonderful opportunities in online shopping for both the retailers and buyers. With these unparalleled sets of benefits from an open source platform, it does not leave a second thought for the startups who are willing to set their feet on the province of eCommerce. At PHPProgrammers, you can get to build and grow your site effortlessly with our team of seasoned eCommerce developers. So, without wasting time log into our website for our assured services.
Related Topic : "Want Your Online Store To Be An Eye-grabbing One? Here Are The Tips"
Source : www.phpprogrammers.com.au

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5 Discreet Ways to help e-Retailers Boost Sales of Their Online Stores

Looking at the present trend of competition and upheavals in the online commerce with rising number of eCommerce stores, retailers are seeking for the best platforms to enhance the sales of their sites. Magento, being one of the most popular and vibrant platforms supports the aspiring retailers with flexible content management, mobile friendly themes, settings and configurations, enhanced security protection making online selling much easier than ever. Take a look at some of the techniques that can help you increase conversions and sales of your store. (Click to Tweet)

Easy and Simple Navigation

Customers are the key focus of any eCommerce business and hence you should offer user-friendly options allowing them to browse and search through a range of products with utmost ease. Easy navigation provides better shopping experience by making searches, order placement and checkout processes convenient to the users.

Faster page load time

Online customers are perhaps the busiest and impatient ones and hence slow loading of your website pages is a surefire reason to make users abandon the site. Studies showed visitors tend to leave the site if it takes more than 5-7 seconds to load. With Magento, you can make your site pages load with lightning fast speed through traffic management, use an extension like Relic for pinpointing the causes of sluggishness and performance bottlenecks and use tools to keep yourself alert regarding the downtime.

Simple Process of Checking Out

Online cart abandonment rate is whopping for most sites which signal that procedure of checkout is either too much time-consuming or intensely complicate involving many details and user information. So, try to make an intuitive, but a brief and secure process of checkout, saving a lot of time of the users.

Product Recommendations

This seems cost-effective as well as an impacting strategy to allure customers and enhance sales. With personalised recommendation of related products, discounted products, or new offerings you can create interests in your visitors on other products apart from what they are seeking. This directly enhances the scope of sales as visitors may like the recommended items and opt for buying them too.

Use Social Media Integration

Integrating social share buttons on the product pages can eventually help you to get your products to the social media accounts and let followers know about them. By making your products’ information shareable in social platforms like Facebook, LinkedIn, Twitter you will be converting your satisfied customers into trustworthy advertisers of your products in their social circles. At the end, you can drive significant traffic from social media pages by engaging your customers and promoting your visitors.

Concluding Note

From easing navigation to integrating social media, all these are much-needed features to make your eCommerce site more lucid for the visitors and capable of driving conversions. As this year brings more prospect for online businesses with mobile responsiveness and payment flexibilities, it’s high time that you gear up to dedicate your website resources to please customers and spur up your sales. Thus, get in touch with PHPProgrammers, a competent Magento website development company in Australia having a team of specialists, to implement these techniques that will let your sales grow, besides streamlining your site's operation.

Related Topic : "5 Reasons That Make Online Grocery Stores Profitable"

Source : www.phpprogrammers.com.au

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Build Futuristic and Customer-Centric eCommerce Sites With Magento

Magento is currently one of the most seeked platforms for developing eCommerce solutions, but what makes it so is still inexplicit. The platform was cast away for its extensive coding, complicated coding styles and lack of ease of customization, it still managed to linger on the charts of the eCommerce developers for its distinct facets. There are several effective reasons for which Magento eCommerce developers boasts of the platform as an ultimate solutions for online stores. (Click to Tweet)

#An ever evolving platform

Magento being an open source platform allows the developers to try out, update or modify the existing solutions to build new extensions and solutions that are amiable with the desired eCommerce trends in the market.

#Offers Scalability

This is most sound aspect of Magento which makes it highly preferred to those small sized entrepreneurs who have great prospects of grow. Magento is built in a way which allows the store owners to manage a large amount data.

#Conversion driven features

Magento is well capable of converting the visitors in your site to customers. Simplified process of registration and checkout, multiple gateways, multiple language support are some of its features that facilitates altogether the conversion of visitors into loyal customers of your store.

#Specific functionalities

store owners seek for some specific features for hassle free management of their stores and Magento makes things much more easier. Products and orders management, social media optimization, secured transactions,  vendor management are some of the crucial aspects to look for and Magento provides solutions for all these specific aspects.

#Search-engine friendly

Search engines are the only resort to the online shoppers so it is highly essential that you make your online store highly visible there to attract more traffic. Even though there is different stream of marketing dedicated to improve the site’s traffic, Magento itself has some technical built -ins such as SEO friendly URLs, meta title and descriptions that leads to traffic enhancements.

#Mobile friendly

As most of the internet users are using mobile phones for shopping online, it has become a prime need for every online retailers to optimize their stores for all mobile devices. Magento assures you that with its mobile compatible extensions and scripts.

Video Source : Magento

Final Words

Magento has  been evolving consistently pertaining to the changes in the needs of the businesses and online customers. These customer centric and impacting features are bound to rake your site’s performance and user experience to new benchmarks. So, do not miss out any opportunity to build an eCommerce site for your business or revamp your existing site and partner with PHPProgrammer, a pioneer in magento eCommerce development services.

Related Topic : "Redefine Your Online Presence with Magento"
Source : www.phpprogrammers.com.au

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4 Key Aspects that Signify Magento as the Top eCommerce Platform

Considering the recent times, the startup eCommerce retailers are in extreme pressure for keeping pace with the standards set by bigger players including eBay, Amazon, Alibaba and many more. Moreover, the experience in the field of trade makes it pretty difficult to commence a business. Numerous startups are being deploying Magento extensions for the online startup stores because of its wide range of benefits. 

But, have you ever wondered that; why Magento has been able to stand out from the crowd of popular eCommerce platforms? Is it because of the more features, easy to customize, easier to scale, provides better support or perhaps all of the aforesaid are true? Following here is the reason unravelled.

Option for setting up multiple stores

You can operate several stores under one single admin panel by deploying this platform. The ‘one click’ solution which, this platform lets you to manage the stores very easily. You can have the same ‘ease-of-use’, regardless of the number of stores you have. Magento eCommerce development lets you have numerous security certificates, domain names and IP addresses.

Customizable themes

You are being provided with the option of customizing the store in the way you wish and obtain any template for the appearance you desire. Magento allows you to switch in between a permanent design of the store and a season-specific temporary design. In accordance to whatever fits the business best, you need to load a series of different themes.

Good for marketing

Magento offers a series of effective tools like up-sells and cross-sells which, provide inducement to users for buying more number of products. Thus, it helps in generation of revenue and sales. It offers search-engine friendly URLs which, are good for marketing and it’s easier to drive the customers use flexible rules of pricing which, Magento has.

Easy option for ordering

The business can get better ROI by availing the easy ordering options which, you can offer the users through Magento. A Magento-built website lets you develop, view, edit and deliver the orders from the admin interface. It provides many things including several invoices and mailing addresses. The users can also be able to see the complete transaction history.

From the aforesaid discussion, it’s pretty clear that Magento is the leading open source eCommerce platform across the world. While having the competence of dealing with several online stores, it’s extremely good for marketing. It has a series of customizable themes and provide users with tracking options and Google Analytics. It provides easy ordering options, thereby offering users with better browsing options for which, Magento eCommerce is being considered as the superior choice of proficient web developers across the domain.

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Core Features of Magento that Make it a Superior Choice

The current market is bombarded with a myriad of software applications providing people with unique services. A comprehensive platform with all intrinsic components and proper functionality is necessary for ensuring a smooth flow of business operations. Mostly, the eCommerce software’s provides a range of support services all of which, are developed to cater diversified requirements.

Magento is a feature-packed, flexible eCommerce platform with a series of robust web service applications, which is generally used for setting an online store. Entrepreneurs deploy this platform for the online stores as it offers a series of unique benefits and features for the task of store development. Here below are some of its promising features.

Features

This platform comprises of all the necessary features like catalog management, the shopping cart, search, administration and checkout functions for implementing an impressive and functional online store.

• Admin interface

Users can avail the benefit of a client-friendly interface by deploying this platform as because, this is one of the most efficient admin interfaces compared to any other type of open source system.

• Flexibility & Conversion

The flexibility features of this platform helps users to change the prevailing features or include new ones.

• Architecture

The basic structure on which, Magento is being built is highly-efficient and this in turn, makes it a stable and reliable platform.

• Multi store functionality

Since it comes with a number of multi store functionality attributes, you can have a series of online stores with the help of a single admin panel. Users will be able to view stored information by using a single admin control panel for each store.

• Live currency update

Live currency support is truly essential for every e-shopping cart in context to the present market scenario. Agreeing to this fact, Magento provide users with this beneficial feature. The Magento currency module is linked directly to WebServiceX that automatically update rates.

• Easy Spreadsheet Import

This attribute is helpful for newly-built stores, since, it is quite easy to import a wide range of products in this platform when there is a huge list of merchandise to include in the store.

• User-friendly

It is a user-friendly software, since it is very easy for merchants to prepare catalogs and include images for the product. Additionally, it allows to review a product, manage order, inventory, shipment and set different types of payment modes easily.

With such a wide range of phenomenal attributes, Magento has achieved immense popularity across the world, especially Australia. Resultantly, the demand for experienced Magento developers has increased at a drastic rate in major cities of Australia including Sydney, Brisbane and many more. A skilled Magento developer of Brisbane is expected to develop your eCommerce website strategically, which would definitely ensure greater accessibility and user-friendliness, thereby making the customers satisfied.

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Resolving 3 Common Problems on Magento eCommerce Websites

The CMS platform Magento is exceptionally popular among web developers and there are just innumerable web portals that are powered by it. However, this never means that techies do not come across any challenge while developing magento ecommerce websites. Thankfully, these challenges are easy to resolve, provided one knows the correct solutions. On the other hand, if one is not proficient enough to tackle the issues, it is more likely that the project will go for a toss in course of time.  

Common problems on Magento websites:

Configuring Magento with a new domain

The most common problem that  techies face is configuring Magento with a new domain. Suppose, your Magento website is configured with www.mydomain.com and you want to switch over to www.newdomain.com.

As any skillful Magento expert will agree, there are actually two ways to get it done. These are as mentioned below:

• Either, you go to MySQL Manager (or, PHPMyAdmin) and select your database. Then, find the table named core_config_data and click on it.
• There you locate the web/unsecure/base_url and web/secure/base_url entries.
• Finally, you replace the old domain name with the new one and click the GO button to save the change.

Resting the Magento ADMIN Password

There are instances when one forgets the admin password. The CMS platform provides an easy way to reset the admin password.

• In order to get it done, you land either on PHPMyAdmin or MySQL Manager.  
• There you select your Magento database and find the table named admin_user.
• Finally, you change the existing password with the new one and please remember to insert the newly set password in MD5 function.

Enabling search engine-friendly URLs

It is indeed easy to enable search engine-friendly URLs in Magento websites.

• For this you first log into your Magento admin.
• Then you go to System>Configuration and click on Webin left panel.
• On the next step, click on Search Engine Optimisation and turn on the Use Web Server Rewrites.
• Lastly, click on the Save Config button  and your purpose will be served.

Developing Magento ecommerce websites is an excellent idea, specially in the present scenario. Discarding this CMS platform, just because of a few technical issues, actually does not contribute to productivity.

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