How Can A Responsive Website Skyrocket Your Online Business?

With nearly 2 billion people using mobile phones and devices, it became mandatory for the eCommerce businesses now to have highly responsive websites. As mobile searches rely mostly on speed and convenience, it implies that searchers quickly switch to another site if they cannot quickly find out what they want in a particular site. Thus, responsive sites that can be easily accessed in any devices apart from desktops became crucial for online retailers to target vast customer base.

Here follows are the core advantages attributed to a responsive site of online business. (Click to Tweet)

Enhanced accessibility

Smartphones are becoming a basic necessity in everyone’s life with the increase in their affordability. More people are searching for their products or services through mobiles or tablets because it is more convenient and quick. So, you need to ensure that your eCommerce website can be accessed by your target customers from even smartphones or tablets.

Rise in Conversions

Besides the rise in the number of mobile users who can access your site, enhanced responsiveness leads to easy navigation across your website irrespective of the screen resolutions or browser type people are using.  This leads to rise in rate of conversions from visitors to loyal customers when they see navigating through your site is convenient.

Improved SEO rankings

Major search engines including Google prefer ranking sites that are mobile friendly. So, automatically you can raise your search engine ranking if you switch to a mobile responsive website.

Stay Ahead in Competition

If you cannot provide a smooth experience to users of small screen devices, you are bound to lose your customers to the competitors who offer the same. So, stay ahead in the race of eCommerce by having a responsive eCommerce site that offers a seamless experience.

Simplify Marketing approaches

With a responsive site for your business, you will no more need separate marketing campaigns for desktops and mobile devices.  A single approach to marketing will be sufficient for targeting audiences from different platforms.

Maintain consistency of your brand

When you have online one site that can be accessed both from desktop and mobiles, you can have a consistent brand image for your business. If a similar outlook or feel is maintained in all platforms, there is no scope for your brand being confused as different in desktops and other devices.

Video Source : Magento

Summing Up

Small-screens friendly or responsive eCommerce site pave the path of success of your online business. What you need is the right assistance from adept eCommerce website developers who can make your site equally responsive in all platforms. So, get in touch with PHPProgrammmers, that possesses some of the highly professional Magento eCommerce programmers in Sydney who have hands-on experience in developing responsive websites for retailers.

Related Topic : "5 Things To Get From Magento eCommerce Development"
Source : www.phpprogrammers.com.au

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4 Key Aspects that Signify Magento as the Top eCommerce Platform

Considering the recent times, the startup eCommerce retailers are in extreme pressure for keeping pace with the standards set by bigger players including eBay, Amazon, Alibaba and many more. Moreover, the experience in the field of trade makes it pretty difficult to commence a business. Numerous startups are being deploying Magento extensions for the online startup stores because of its wide range of benefits. 

But, have you ever wondered that; why Magento has been able to stand out from the crowd of popular eCommerce platforms? Is it because of the more features, easy to customize, easier to scale, provides better support or perhaps all of the aforesaid are true? Following here is the reason unravelled.

Option for setting up multiple stores

You can operate several stores under one single admin panel by deploying this platform. The ‘one click’ solution which, this platform lets you to manage the stores very easily. You can have the same ‘ease-of-use’, regardless of the number of stores you have. Magento eCommerce development lets you have numerous security certificates, domain names and IP addresses.

Customizable themes

You are being provided with the option of customizing the store in the way you wish and obtain any template for the appearance you desire. Magento allows you to switch in between a permanent design of the store and a season-specific temporary design. In accordance to whatever fits the business best, you need to load a series of different themes.

Good for marketing

Magento offers a series of effective tools like up-sells and cross-sells which, provide inducement to users for buying more number of products. Thus, it helps in generation of revenue and sales. It offers search-engine friendly URLs which, are good for marketing and it’s easier to drive the customers use flexible rules of pricing which, Magento has.

Easy option for ordering

The business can get better ROI by availing the easy ordering options which, you can offer the users through Magento. A Magento-built website lets you develop, view, edit and deliver the orders from the admin interface. It provides many things including several invoices and mailing addresses. The users can also be able to see the complete transaction history.

From the aforesaid discussion, it’s pretty clear that Magento is the leading open source eCommerce platform across the world. While having the competence of dealing with several online stores, it’s extremely good for marketing. It has a series of customizable themes and provide users with tracking options and Google Analytics. It provides easy ordering options, thereby offering users with better browsing options for which, Magento eCommerce is being considered as the superior choice of proficient web developers across the domain.

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Resolving 3 Common Problems on Magento eCommerce Websites

The CMS platform Magento is exceptionally popular among web developers and there are just innumerable web portals that are powered by it. However, this never means that techies do not come across any challenge while developing magento ecommerce websites. Thankfully, these challenges are easy to resolve, provided one knows the correct solutions. On the other hand, if one is not proficient enough to tackle the issues, it is more likely that the project will go for a toss in course of time.  

Common problems on Magento websites:

Configuring Magento with a new domain

The most common problem that  techies face is configuring Magento with a new domain. Suppose, your Magento website is configured with www.mydomain.com and you want to switch over to www.newdomain.com.

As any skillful Magento expert will agree, there are actually two ways to get it done. These are as mentioned below:

• Either, you go to MySQL Manager (or, PHPMyAdmin) and select your database. Then, find the table named core_config_data and click on it.
• There you locate the web/unsecure/base_url and web/secure/base_url entries.
• Finally, you replace the old domain name with the new one and click the GO button to save the change.

Resting the Magento ADMIN Password

There are instances when one forgets the admin password. The CMS platform provides an easy way to reset the admin password.

• In order to get it done, you land either on PHPMyAdmin or MySQL Manager.  
• There you select your Magento database and find the table named admin_user.
• Finally, you change the existing password with the new one and please remember to insert the newly set password in MD5 function.

Enabling search engine-friendly URLs

It is indeed easy to enable search engine-friendly URLs in Magento websites.

• For this you first log into your Magento admin.
• Then you go to System>Configuration and click on Webin left panel.
• On the next step, click on Search Engine Optimisation and turn on the Use Web Server Rewrites.
• Lastly, click on the Save Config button  and your purpose will be served.

Developing Magento ecommerce websites is an excellent idea, specially in the present scenario. Discarding this CMS platform, just because of a few technical issues, actually does not contribute to productivity.

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