Showing posts with label Magento eCommerce Development. Show all posts
Showing posts with label Magento eCommerce Development. Show all posts

Wednesday, 30 October 2019

Magento Store Optimisation Tricks For Better User Conversion


The survey shows that 80% of eCommerce websites are based on Magento CMS. Magento development is popular due to its high level of flexibility and customisability. This platform is considered as the world’s most agile eCommerce platform. In Australia, there are more than 6,008 Magento Customers are available in 2019 and more to come.

As per our experience, Magento is the best choice for developing online retailers or any kind of business because of its dynamic features such as a large number of partners, powerful marketing tools and intuitive interface. Even you can add numbers of third party modules to offer a seamless omnichannel experience, as well as a more manageable content facility. 

But only the development can’t boost revenue generation. Most of the companies focus on getting a new customer, making more sales, and being responsive to immediate problems as they arise. Apart from these, here are 5 tips on how you can get more conversions out of your Magento store.

  • Testing: 

To get better result you have to conduct the test either design-related or behaviour related. The test series should be A/B testing and multivariate testing. In the case of A/B testing, you have to analyse the performances of full pages against each other to see which one brought you more conversions. And the second test should be multivariate testing where you can analyse multiple page components, which allows a greater number of page variations to be tested at the same time.

You also have to perform different optimisation process such as pop-ups, overlays, surveys, etc.


  • Analyse your loopholes:

There are many unknown reasons behind cart abandonment and the indecisiveness of a shopper. And thus it’s impossible to improve your conversion rate when you don’t know what those reasons are. Now here comes optimisation tools. 

You can change the design of your cart page to see the impact on conversion rates and CTR. This method is already applied by different retailers and they get a good result. Here given some probable factors behind cart abandonment:



  • Easy review system: 

Reviews aren’t used to just attract the customers, sometimes they serve as useful resources. Normally, thousands of people read reviews when they searching for the desired product. Numbers of review works as SEO components also. It can help your store to get more visibility. If any customer shares any review about your online store products across social media then it can also help you build an image on social media. Product reviews can help you to see things you weren’t able to see before. Keep in mind that don’t be disappointed if you don’t always receive five stars reviews. Let the consumers write negative reviews. Negative reviews help you to find out the loopholes you need to rectify.  

Magento has a default review and rating functionality, so you can just focus on encouraging your customers to leave feedback.

  • Offer easy return facility: 

Survey shows that 47% of shoppers love easy and free returns so having a customer-centric return policy. Here given some factors that ensure your customers will have a pleasant experience: an easy process, transparency regarding whether the returned item was accepted, and a quick refund.

  • Always showcase your best product: 

Magento development offers page customisation which helps you to personalise your customer’s experience by showing them a bestseller based on their previous browsing or purchase history. Try to dedicate 70% of the homepage space to promoting your best selling products. 

Wrapping up:

Going online is always a profitable idea and choosing the Magento platform for your physical store can bring fortune for your business. Well, above-given tricks are needed to be followed to boost up your profitability. If you still have any queries regarding this matter, you can get in touch with PHPProgrammers in Sydney, Australia. We have 12+ years of experience in the field of Magento development and certified professionals to deliver cutting-edge and optimised Magento stores for better ROI drive and revenue generation.

Tuesday, 27 August 2019

5 Proven Tips for an eCommerce Store to Help it Convert

With the eCommerce industry crowded with millions of websites, aren’t you wondering how to make your online site a success? (Click to Tweet)

Well, you have arrived at the place.

This blog post highlights some of the tricky ways to make your eCommerce site stand out from others. With major platforms like Magento and Shopify, developing an eCommerce site has become an easy job. But, that is, of course, possible when you get assistance from a Shopify or Magento eCommerce development company that knows the trends and tricks to make an eCommerce site worthy of converting.


eCommerce merchants or sellers who perceive their customers’ interests right and convey it well to their eCommerce developers can definitely have their websites developed in the right way. To know what makes an eCommerce website great at converting, read the following points. 

Engaging homepage design

Even if you have a great stock of products housed in a number of categories, it does not matter if you do not show them well in an organised and appealing way. To create an online store that will be pretty profitable, you just need to spend some penny on eCommerce developers who will use custom templates or themes to deck up your homepage instead of using ready-made templates. 


Video Source : Magento

Going mobile

The best or most effective way to ensure that your eCommerce site converts visitors is making it mobile-responsive. With the eCommerce shopping trend showing an increasing number of mobile visitors, making your website completely friendly on all major mobile devices is a must. It will help your site to be accessible to customers anytime, anywhere and that will get you maximum sales. 

Excellent chat or online support

Apart for refund or return policies, the other crucial way you can enhance your eCommerce’s customer services is online chat support. With AI or machine learning having a serious impact on mobile apps or websites, Chatbots have become a great way to offer round-o-clock support to customers where they could actually get humanlike responses for any query or problem. Besides, chat support make the websites more reliable to buyers. 

Build trust with customer reviews

Product reviews are great at convincing buyers. When there are positive feedbacks and ratings about the products from old customers, it builds a sense of trustworthiness in the other buyers. It helps them in evaluating product quality and their merchants well. Thus, with every product purchase, make sure you put a field for customers to give their feedback and ratings.

Have a simplified checkout

Many buyers leave at the time of checkout when they see it is a time-consuming process and require too much information to be fed. So, in your case, make it simple, asking for just a few details. Enable your site’s checkout to save customers’ personal details, including transaction details so that the next time they can check out at one go.


With the application of these tips, make sure you will be able to make your website capable of influencing the visitors, make them stay and ultimately convert. Get assistance from Magento eCommerce developers from PHPProgrammers if you have an eCommerce project in mind and want it to be successful at converting. 

Related Topic : "Affordable Marketing Strategies to Boost Sales in eCommerce"

Source : www.phpprogrammers.com.au

Wednesday, 1 May 2019

5 Facts Compelling Every eCommerce Merchant To Choose Magento

Magento, is inevitably one of the most advantageous and far-fetched eCommerce platforms at present. Desired by most merchants, it provides a wide array of features which help in building appealing online shops for businesses of all types. Being a versatile and flexible platform, it empowers the business merchants to add elements, modify and beautify their stores as per their requirements. As an open source platform, Magento eCommerce development can be readily availed by anyone from anywhere and thus are widely deployed by developers all over the world. Let’s take a look at the most pressing facts that makes Magento one of most loved platforms. (Click to Tweet)

#1 Flexibility

A flexible platform enables the developers to incorporate all the latest features and methodologies that will help eCommerce sites perform faster and efficiently. Magento, is one such platform which promotes hassle-free customisation of websites so that they can specifically meet the expectations of online buyers.

#2 Mobile responsiveness

Magento is one of those eCommerce platforms that support the accessibility of online stores on mobile devices too, which will draw more potential customers to their sites.

#3 Scalability

It is apt for small businesses to use such platform which will help them to modify their online store as their business expands and grows in size. You will be able to add up new essential features without even changing the main website system.


#4 SEO friendly

Unlike other platforms, Magento has inbuilt search engine optimised features which ensure that the eCommerce store has good visibility in the popular search engines, and enhances its website rank.

#5 Single Back-end support for multiple storefronts

With Magento, merchants can create multiple storefronts and manage them with ease from a single backend support, add up hundreds of products or catalogs to offer exceptional customer experience.

#6 Secured authorisation

Magento has proven to be a more secure platform to keep authentic customers data as well as your business details protected. Thus, by deploying the platform will help you in avoiding data infringement from external sources.



Video Source : Magento

Adhering to these multifaceted benefits of Magento, it is hailed as one of most reliable foundation for boarding into eCommerce businesses. Thus, if you are willing out to venture in the sphere of eCommerce too, then we bet Magento is the best solution and PHPProgrammers, a Sydney-based premier web development company can help you in using it for your own customised online shop.
  

Related Topic : "Key Features To Consider To Build One-Stop Solution for Shopping Online"

Source : www.phpprogrammers.com.au