Doing eCommerce in the Right Way

In this digital era, individuals have a super fast and easy way to start their own business. Yes, eCommerce is giving them the opportunity. (Click to Tweet)

However, getting an outright eCommerce shop developed isn’t that easy as it seems. There’s a lot to consider, and many areas to explore for that. That’s why you need an expert team of eCommerce developers at your behest who can get you a rightful solution. PHPProgrammers teamed up with expert Magento developers in Melbourne, who are empowering aspiring entrepreneurs to kick-start their online retail venture overnight.

While starting an eCommerce store is no more a distant dream if you have a development support partner, but you need to follow and consider these crucial tips to avoid any type of confusion between you and your partner in due course.

Find your Niche Market

To be the best, you need to specialise! You’ll be able to lure more online buyers if you have something unique or something that is heavily demanded. You need to strategic while finding your niche market and explore markets to know the most trending products in all sections of the population or the products hardly available.

Pick a befitting platform

Once you have decided the niche market you’re going to serve, pick out the eCommerce platform you want to deploy to build your site. There are many competing platforms, like Magento, Shopify, ZenCart, WooCommerce, BigCommerce. However, choose the one that offers faster page loading, browser and mobile compatibility, easy payments integrations, SEO, etc.

Explore and find a reliable partner

Explore out a range of companies providing web solutions, and choose the one with more years of experience, enriching work portfolios and reasonable price quotation. Explain to its team your business idea, eCommerce goals and target markets, to get crafted the best solution.

Decide your offers, payments and delivery models

Customisation is the key! Until and unless, you decked up your store in the way customers want to see it, you will not be getting enough orders end of the day. So, use extensive plugins for discounts/promo deals, multiple payment gateways and shipping modes that will give customers ultimate convenience of shopping online.

Spread the word out with effective marketing

Last but not the least, get word-of-mouth marketing for your website. Including plugins for social media platforms is effective in getting the word out about your business. This will let buyers know about latest offers on products, new events, product launch and even share their purchase experiences.

Video Source : Magento

Keeping these in mind will help you start off successfully! As the internet presence makes your store more reachable to the target market, eCommerce is a promising avenue for your success. Clearly, businesses that fail to utilise this potential space are definitely missing out a lot of customers.

Related Topic : "Key Features To Consider To Build One-Stop Solution for Shopping Online"

Source : www.phpprogrammers.com.au

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What’s The Recipe to Make an eCommerce Idea Successful

While it is true that getting an upright online store is as easy as a pie, there is a need for a robust plan to make it eye-catchy, useful and user-friendly to the audiences you are targeting.  In the present year and for the years to come, online businesses are expected to grow fiercely and experience an upward trend in revenues. In such a scenario, building a robust eCommerce is like a participating in a marathon where you have to start preparing for the store at the earliest so that you do not run out of time. A large proportion of entrepreneurs fail in their first attempt of making an online store because they lack complete assistance and discretion to build it. While there is no shortcut to success stories in eCommerce, you need reliable services from a great eCommerce or specifically Magento website development company to help you build a stellar online store right way.

But before that, take a look at the following points that serve as a perfect recipe for businesses to settle their online store and thrive successfully.

Identifying an untapped segment of the market

The most usual mistake that new entrants make is that they first create products or services and then seek for a market for them. This is one of the prior reasons for a number of failing sites as their products are found to target those segments in the market later that was already saturated with innumerable sellers. Thus, the first stepping stone to eCommerce success is spotting an untapped segment of the market and then mould their business, products, services accordingly.

Designing a blockbuster layout for the website

Creating a great virtual presence is even tougher and you need to deploy a constructive and feature-packed eCommerce platform like Magento, Shopify, ZenCart for that. Design of the website is the foremost factor, responsible for holding back the attention of visitors and include components like landing page, products presentation, banners, etc. While the virtual presence and overall ambience of the store is a primary determinant of success or failure of a store, get it absolutely stunning by using a fitting platform.

Master the SEO tactics

While SEO, search engine optimisation is contemplated as the best partner for the success of any business trying to flourish in the web front, nurture the different SEO strategies to soar up your position in the search engines. Master every facet of SEO on your site like choosing SEO friendly URLs, keywords targeting in crucial pages, optimising products descriptions and images, weeding out duplicate content, and much more, to help your site gain the topmost spot in the rankings in search engines.

Engage social sharing

Being a business player in the online market, you cannot simply avoid the dominion of social platforms. Thus, going social is predominant in today's virtual world where platforms like Facebook and Instagram has created a lot of buzz among the general masses. You need to integrate your website with social sharing buttons, through which customers can share their product experiences, reviews and drive more customers from those massive platforms.

Going mobile

While mobile has become indispensable in lives of people, forget not to create a mobile presence of your eCommerce store to tap more customers. If you do not make an eCommerce business with a mobile business in mind, it might be irrelevant in the next years.

These explain the vital factors to consider before stepping up into the field of eCommerce business. This is why, you need reliable and trusted services from an adept company for that and PHPProgrammers, one of the prominent website solutions providers in Australia, can seamlessly help you in that.

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Source : www.phpprogrammers.com.au

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5 Reasonable Facts To Board The World of eCommerce

While many large and small retail businesses have already waded into the ocean of eCommerce, it's your time to dive into. Studies shows that number of people buying things online has raised drastically in the recent years, after eCommerce become viable for selling all types of products, ranging from groceries, electronics to intangibles like consultation services, appointments. If you are wondering how to create your own exclusive online store, there are several eCommerce platforms, Magento being the unmatched one to create so. So, the first thing to  consider for embarking into eCommerce is ensuring the assistance from best Magento developers from an experienced company.

But before that, know why businesses should start investing on eCommerce now. (Click to Tweet)

Offers a profitable stream of earning

Internet literally thrusted a new economy that changed the perceptions of way conducting businesses by its surpassing growth and vast presence. eCommerce being a part of the internet sphere, offer an apt option for entrepreneurs, either to start a new venture or to diversify and expand their businesses. Having the ability to do business 24x7 through online, it comes as the most profitable source of income once marketed properly.

Online shop taps into more customers

With a user-friendly and attractive eCommerce site, you can level up your revenues in no time. Your website operates as a showroom where buyers can search for anything they want and whatever they choose become their own in just few clicks. Online site can drive the decisions of the visitors to purchase by showcasing the product images, providing all minute details and reviews of other buyers.

eCommerce enables businesses to sell more

An eCommerce site can be utilised in a way no physical store can be used, whether it is about offering any intangible item or giving the opportunity to customers to search a product according to some specifications. eCommerce broadens the scope of sales for businesses as they can offer more range of products than they could in a brick and mortar store, as there is no space and time bound limitations.

eCommerce boosts up company’s brand image

In this internet era, having a presence on the internet in the form of an eCommerce site is a prerequisite to enhance your brand name. Businesses without a web presence do not impact the minds of the present generation. A niche eCommerce site that features your brand name, logo and products/services on offer will let you earn more attention in a short time.

eCommerce cuts the costs of doing business

Taking your store to the virtual platform is highly cost-effective. Businesses can cut the costs incurred in store maintenance and operations with an online store. While the costs required for setting it up is minimal using free open-source eCommerce platforms, you can subsequently open your business to much greater audiences churning out more profits.

Video Source : Magento

Thus, eCommerce comes a vital opportunity for businesses to propound their presence in the market and if you want to grab the opportunity now, get in touch with PHPProgrammers for adept Magento developers, a highly successful eCommerce development company in Australia.

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Source : www.phpprogrammers.com.au

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Why Magento is Appropriate To Spur Up Online Businesses

Irrespective of whether you have already stepped into the world of eCommerce or planning to step into, keep note of the fact that getting a foothold in the eCommerce industry is not that easy. You are bound to face massive competition when there are thousands of online shops facilitating the sale and purchase of products. Thus,  it’s a real challenge for the aspiring retailers to make their eCommerce venture successful or to choose the platform that will offer full-fledged support in making your shop profitable.

Magento is proclaimed to be one of most of the powerful platforms for eCommerce development that helps in building outstanding stores. Here’s described in detail why Magento is the ultimate platform for online businesses. (Click to Tweet)

Highly customisable

Magento built stores are custom-made, as you can incorporate features the way you want and as per your business needs.  Magento comes with its different versions, that suit the size, needs or spending capacities of businesses specifically that helps each business to have a site that fits their needs.

Coding is easier

Coding is much easier in Magento because center coding is incorporated with outsider code, enabling the sites to utilise the best from the both. Further, coding is not interrupted by any kind of expansions and changes in future updates, for which many companies are seen shifting to Magento.

Scalable platform

You can expand your online store in future if it is Magento built, as it grows in future. Retailers can discover more of the platform to extend their site and make it distinct from the competitor’s site by using unique augmentations. Magento-powered sites can support up to 500000 products and have the potential to handle over 80 thousands orders per hour.

Effective content management

Magento offers a versatile system of content management. It has a highly intuitive and visually supported page editor which helps the retailers to build and customise their product offerings on the site.

Delivers mobile responsive sites

In today’s world where smartphones, iPhones, iPads are the inevitable part of people’s lives, it is obviously essential that eCommerce businesses operate a feasible well-disposed site that is responsive in all the mobile platforms.

Powered with customised security

Owing to the vast database and customer related information managed by eCommerce sites, they need to have safety from intruders and hacks. However, Magento comes with customised security and protection features, that help businesses in keeping their site safe and managing the internal access with multiple levels of permission.

There is more to mention in this list which explains the comprehensiveness of Magento, making it a one-stop solution for most online retailers. PHPProgrammers, an eminent software development company in Sydney, has a team of best Magento developers, who have been delivering world-class shopping sites for different businesses over years. So, hire our developers and get your own custom-made store at affordable rates.

Related Topic : "5 Indispensable Facts Making Magento a Potential eCommerce Platform"

Source : www.phpprogrammers.com.au

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5 Best Measures for Securing Magento Stores

Magento is hailing among e-tailers as the most fitting and efficient eCommerce platform. With each passing day, it’s has been making significant signs of progress in terms of flexibility, performance, functionalities, and even security. As most Magento built sites, being eCommerce ventures deal with sensitive customer details, including financial credentials, they are becoming the easy targets of hackers. If you are an owner of an online store, then it’s high time that you pay attention to its security aspects.

Protecting your customers’ essential credentials is crucial as it directly impacts your store’s reputation and sales. Here’s enumerating some of the best ways to affix your Magento site from security threats. (Click to Tweet)

Use Encrypted Connection

Using encrypted connection, either HTTPS or SSL is must if your site deals with confidential details of the customers. The key features of encrypted connection are encrypting all the data regarding checkouts, transactions and customer interactions between the browser and server at the back-end.

Use the latest version of Magento

It is advisable that your online store must be run on the newest version of Magento. Outdated versions being lagged in security features will make your site prone to online thefts, like SQL injection, spamming. So, to keep your site secure, hire the services of expert Magento programmer and update your site to the latest version.

Set highly admin name and password

Online merchants mostly set up simple credentials for logging onto their online stores and create common username and password for the use of admin panels. This provides a great opportunity for the hackers to intrude the sites to hack customer data. So, make sure that your Magento store has a complicated and unique username and password that is hard to guess for the hackers. Also, keep updating the admin’s username as well as the password timely.

Get fixed IP addresses for accessing admin panel

When your online store is created and assisted by a team of eCommerce site developers, then do not forget to get it secured by using highly restricted login attempts from any other IP addresses.

Keep backups of essential data

Online merchants make a huge mistake by not creating a backup server as a data restorer for their sites. Having a backup server will help you get back up all your data when there is a loss of database and financial infringements due to site blocking, computer catastrophes or any kind of hacking.  

Looking at the increased intensity of online security breaches, hiring the services of a pioneered eCommerce development company would be a wise decision if you are running a Magento powered site. Having years of experience in the domain of website creation, they offer intricate services and can secure your store all types of security threats. So hire our Magento developers from PHPProgrammers in Australia and shield your site from all sorts of intruders and privacy attacks.

Related Topic : "Some Indispensable Ways to Augment Customer Experience of an Online Shop"
Source : www.phpprogrammers.com.au

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5 Discreet Ways to help e-Retailers Boost Sales of Their Online Stores

Looking at the present trend of competition and upheavals in the online commerce with rising number of eCommerce stores, retailers are seeking for the best platforms to enhance the sales of their sites. Magento, being one of the most popular and vibrant platforms supports the aspiring retailers with flexible content management, mobile friendly themes, settings and configurations, enhanced security protection making online selling much easier than ever. Take a look at some of the techniques that can help you increase conversions and sales of your store. (Click to Tweet)

Easy and Simple Navigation

Customers are the key focus of any eCommerce business and hence you should offer user-friendly options allowing them to browse and search through a range of products with utmost ease. Easy navigation provides better shopping experience by making searches, order placement and checkout processes convenient to the users.

Faster page load time

Online customers are perhaps the busiest and impatient ones and hence slow loading of your website pages is a surefire reason to make users abandon the site. Studies showed visitors tend to leave the site if it takes more than 5-7 seconds to load. With Magento, you can make your site pages load with lightning fast speed through traffic management, use an extension like Relic for pinpointing the causes of sluggishness and performance bottlenecks and use tools to keep yourself alert regarding the downtime.

Simple Process of Checking Out

Online cart abandonment rate is whopping for most sites which signal that procedure of checkout is either too much time-consuming or intensely complicate involving many details and user information. So, try to make an intuitive, but a brief and secure process of checkout, saving a lot of time of the users.

Product Recommendations

This seems cost-effective as well as an impacting strategy to allure customers and enhance sales. With personalised recommendation of related products, discounted products, or new offerings you can create interests in your visitors on other products apart from what they are seeking. This directly enhances the scope of sales as visitors may like the recommended items and opt for buying them too.

Use Social Media Integration

Integrating social share buttons on the product pages can eventually help you to get your products to the social media accounts and let followers know about them. By making your products’ information shareable in social platforms like Facebook, LinkedIn, Twitter you will be converting your satisfied customers into trustworthy advertisers of your products in their social circles. At the end, you can drive significant traffic from social media pages by engaging your customers and promoting your visitors.

Concluding Note

From easing navigation to integrating social media, all these are much-needed features to make your eCommerce site more lucid for the visitors and capable of driving conversions. As this year brings more prospect for online businesses with mobile responsiveness and payment flexibilities, it’s high time that you gear up to dedicate your website resources to please customers and spur up your sales. Thus, get in touch with PHPProgrammers, a competent Magento website development company in Australia having a team of specialists, to implement these techniques that will let your sales grow, besides streamlining your site's operation.

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Source : www.phpprogrammers.com.au

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5 Features That Can Escalate Sales of Your Online Fashion Store

Online fashion stores are growing fast than any other categories of eCommerce business and are offering a reliable option for startups and enterprises to generate substantial revenue. While creating an online site has become much easier with open-source platforms like Magento, Shopify, WooCommerce, ZenCart and so forth, entrepreneurs often forget that much more can be done on their store to offer an enriching and engaging experience to the customers or visitors and enhance the scope for sales.   

Here are some of the best and proven techniques that can help you to spur up sales by tempting visitors to buy your products. (Click to Tweet)

Vibrant Images

Your website’s homepage is the first place to display your stocks of products. So, do not overcrowd your first page with lots of text and images, but keep it simple and appealing with big banners and best images of some of your popular products, with some compelling slogans. Make use of icons in the main menu of shopping categories, instead of using an extended layered navigation.

Create A Main Dropdown Menu

To keep things simple and enable your customers to find the product they want, create a mega-menu with a drop-down feature, that will show different categories and subcategories of products. Product categories and subcategories when displayed at one place offers more convenience to the users to browse for a particular product and retain their interests.

Embed Product videos

Providing a clear and simple video review of the product can attract more customers by providing realistic information. Videos let your customers visualise the product in a real situation and so they can realise the utility of the product beforehand. Magento offers an extension of product video gallery with which you can feature videos in the product gallery of your site.

Relevant Product Descriptions

This is the most crucial but also the least costly method of enhancing conversions of the online store. Put clear but very short descriptions of your products, and include only relevant things about the product. Do not try to be more creative when it comes to describing a product, as it may become difficult for the audiences to understand.

Video Source : Magento
There’s a lot of room for improving your online site’s appearance further to attract visitors and turn them to potential buyers. These are some of the prerequisites that clearly help in driving traffic to your website, but what you need is the assistance of eCommerce website developers who can assure you such service. PHPProgrammers boasts of a team of professional Magento developers adept at building robust solutions for online shopping stores for different industries including fashion. So, reach us now and deploy these strategies to boost up the sales of the one-stop fashion shop at affordable costs.

Related Topic : "5 Improvised Features of Magento that Make it a Reliable Choice in 2019"
Source : www.phpprogrammers.com.au

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Build Futuristic and Customer-Centric eCommerce Sites With Magento

Magento is currently one of the most seeked platforms for developing eCommerce solutions, but what makes it so is still inexplicit. The platform was cast away for its extensive coding, complicated coding styles and lack of ease of customization, it still managed to linger on the charts of the eCommerce developers for its distinct facets. There are several effective reasons for which Magento eCommerce developers boasts of the platform as an ultimate solutions for online stores. (Click to Tweet)

#An ever evolving platform

Magento being an open source platform allows the developers to try out, update or modify the existing solutions to build new extensions and solutions that are amiable with the desired eCommerce trends in the market.

#Offers Scalability

This is most sound aspect of Magento which makes it highly preferred to those small sized entrepreneurs who have great prospects of grow. Magento is built in a way which allows the store owners to manage a large amount data.

#Conversion driven features

Magento is well capable of converting the visitors in your site to customers. Simplified process of registration and checkout, multiple gateways, multiple language support are some of its features that facilitates altogether the conversion of visitors into loyal customers of your store.

#Specific functionalities

store owners seek for some specific features for hassle free management of their stores and Magento makes things much more easier. Products and orders management, social media optimization, secured transactions,  vendor management are some of the crucial aspects to look for and Magento provides solutions for all these specific aspects.

#Search-engine friendly

Search engines are the only resort to the online shoppers so it is highly essential that you make your online store highly visible there to attract more traffic. Even though there is different stream of marketing dedicated to improve the site’s traffic, Magento itself has some technical built -ins such as SEO friendly URLs, meta title and descriptions that leads to traffic enhancements.

#Mobile friendly

As most of the internet users are using mobile phones for shopping online, it has become a prime need for every online retailers to optimize their stores for all mobile devices. Magento assures you that with its mobile compatible extensions and scripts.

Video Source : Magento

Final Words

Magento has  been evolving consistently pertaining to the changes in the needs of the businesses and online customers. These customer centric and impacting features are bound to rake your site’s performance and user experience to new benchmarks. So, do not miss out any opportunity to build an eCommerce site for your business or revamp your existing site and partner with PHPProgrammer, a pioneer in magento eCommerce development services.

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Source : www.phpprogrammers.com.au

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Core Features of Magento that Make it a Superior Choice

The current market is bombarded with a myriad of software applications providing people with unique services. A comprehensive platform with all intrinsic components and proper functionality is necessary for ensuring a smooth flow of business operations. Mostly, the eCommerce software’s provides a range of support services all of which, are developed to cater diversified requirements.

Magento is a feature-packed, flexible eCommerce platform with a series of robust web service applications, which is generally used for setting an online store. Entrepreneurs deploy this platform for the online stores as it offers a series of unique benefits and features for the task of store development. Here below are some of its promising features.

Features

This platform comprises of all the necessary features like catalog management, the shopping cart, search, administration and checkout functions for implementing an impressive and functional online store.

• Admin interface

Users can avail the benefit of a client-friendly interface by deploying this platform as because, this is one of the most efficient admin interfaces compared to any other type of open source system.

• Flexibility & Conversion

The flexibility features of this platform helps users to change the prevailing features or include new ones.

• Architecture

The basic structure on which, Magento is being built is highly-efficient and this in turn, makes it a stable and reliable platform.

• Multi store functionality

Since it comes with a number of multi store functionality attributes, you can have a series of online stores with the help of a single admin panel. Users will be able to view stored information by using a single admin control panel for each store.

• Live currency update

Live currency support is truly essential for every e-shopping cart in context to the present market scenario. Agreeing to this fact, Magento provide users with this beneficial feature. The Magento currency module is linked directly to WebServiceX that automatically update rates.

• Easy Spreadsheet Import

This attribute is helpful for newly-built stores, since, it is quite easy to import a wide range of products in this platform when there is a huge list of merchandise to include in the store.

• User-friendly

It is a user-friendly software, since it is very easy for merchants to prepare catalogs and include images for the product. Additionally, it allows to review a product, manage order, inventory, shipment and set different types of payment modes easily.

With such a wide range of phenomenal attributes, Magento has achieved immense popularity across the world, especially Australia. Resultantly, the demand for experienced Magento developers has increased at a drastic rate in major cities of Australia including Sydney, Brisbane and many more. A skilled Magento developer of Brisbane is expected to develop your eCommerce website strategically, which would definitely ensure greater accessibility and user-friendliness, thereby making the customers satisfied.

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The eCommerce Platform Magento Impressively Catering to Enterprise Requirements

In spite of having apparent similarities, businesses have their structural as well as operational differences. Thus, it is obvious that off-the-shelf software applications can hardly cater to unique requirements of businesses. On the other hand, while launching an online store any businessman has to emphasize on the aspect of customization to implement greater flexibility to the website. Only a flexible web portal helps to maximize sales and optimize the brand’s corporate operations.   

Customization redefined

The best eCommerce platforms allow users to thoroughly customize everything, ranging from a website’s appearance to the store front’s interface and background processes. Thus, you or me, as a user, can easily create a website that looks and works exactly the way we want it to. This overall aspect makes life easier for businessmen along with simplifying the approach to manage eCommerce business.

Cost-cutting

In this context, it is relevant mentioning that Magento eCommerce platform is most popular among the business community these days to develop virtual stores across the internet. The platform offers unbelievable flexibility in terms of web development. Thus, it is very easy to get tailor-made web solutions using Magento that exactly meet the unique requirements of businesses. Moreover, the open-source platform cuts down the cost of web development to a huge extent. In addition to the factors mentioned above, it suits all types of businesses.

Scalability and growth

Thanks to the robust online community scattered all over the planet, it is even easier to get thousands of efficient plugins for the popular eCommerce platform these days. These plugins contribute with greater flexibility to Magneto-powered web portals. It is also fully scalable to grow and can change and adjust itself as your business keeps growing with the passage of time.

The crucial features of Magento include the following:

• The script is integrated with Google Analytics, which proves helpful on the aspect of online marketing.
• Browsing for products or services on websites powered by Magento is much easier as it allows multiple images for products, and options for extensive reviews, etc.
• Features like easy navigation, advanced product filtering system, product comparison make the aspect of catalogue browsing even easier.
• Even catalogue management is easier with Magento given its rich set of user-friendly features like inventory management, batch import and export of products, different tax rates per location, and additional product attributes, etc.
• Magento is a 100% search engine-friendly  eCommerce platform that provides the support of Google SiteMap.
• You can also easily control multiple websites, multiple languages, tax rate with support for the US and international markets with Magento.

Considering all these factors, it is obvious that the  number of Magento eCommerce websites is rising at an exponential rate these days.

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Resolving 3 Common Problems on Magento eCommerce Websites

The CMS platform Magento is exceptionally popular among web developers and there are just innumerable web portals that are powered by it. However, this never means that techies do not come across any challenge while developing magento ecommerce websites. Thankfully, these challenges are easy to resolve, provided one knows the correct solutions. On the other hand, if one is not proficient enough to tackle the issues, it is more likely that the project will go for a toss in course of time.  

Common problems on Magento websites:

Configuring Magento with a new domain

The most common problem that  techies face is configuring Magento with a new domain. Suppose, your Magento website is configured with www.mydomain.com and you want to switch over to www.newdomain.com.

As any skillful Magento expert will agree, there are actually two ways to get it done. These are as mentioned below:

• Either, you go to MySQL Manager (or, PHPMyAdmin) and select your database. Then, find the table named core_config_data and click on it.
• There you locate the web/unsecure/base_url and web/secure/base_url entries.
• Finally, you replace the old domain name with the new one and click the GO button to save the change.

Resting the Magento ADMIN Password

There are instances when one forgets the admin password. The CMS platform provides an easy way to reset the admin password.

• In order to get it done, you land either on PHPMyAdmin or MySQL Manager.  
• There you select your Magento database and find the table named admin_user.
• Finally, you change the existing password with the new one and please remember to insert the newly set password in MD5 function.

Enabling search engine-friendly URLs

It is indeed easy to enable search engine-friendly URLs in Magento websites.

• For this you first log into your Magento admin.
• Then you go to System>Configuration and click on Webin left panel.
• On the next step, click on Search Engine Optimisation and turn on the Use Web Server Rewrites.
• Lastly, click on the Save Config button  and your purpose will be served.

Developing Magento ecommerce websites is an excellent idea, specially in the present scenario. Discarding this CMS platform, just because of a few technical issues, actually does not contribute to productivity.

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