Own An eCommerce Site? 5 KPIs To Keep Your Eyes On

KPIs  or Key Performance Indicators determine the level of success your eCommerce site has achieved!

When it is about an eCommerce site, do not forget about the KPIs and their value which is directly related to its progress in the virtual marketplace.

 According to Shopify, “KPIs are like milestones on the road to online retail success.”
So, whether you run a small-sized store or a giant marketplace online, checking on all the KPIs will help you know your progress path towards sales.

With PHPProgrammers’ burgeoning team of eCommerce development in Australia that includes Magento developer, Shopify developer, WooCommerce and OpenCart programmer, you can now know what are these and how you could improve them to scale-up the performance of your site.

#1 Conversion rate

This is a no great success parameter than this for an eCommerce site! The percentage of visitors who are actually buying your things and goes through the checkout stage to determine the conversion rate. While a good conversion rate usually lies between 2% and 5%, if yours is 2%,  improving it to 4- 5% means nearly doubling your conversion and earnings than before.

#2 Site Traffic

This is simply the number of visitors to your eCommerce store.
“To get people to buy from your company, you need to make your site visible at some point in the buyer's journey, which means you need to definitely be visible on the search results pages”
So, lesser site traffic means there’s surely some fault with SEO mechanism for which your site is incapable of reaching a higher position in the search engine results and grab the eyes of online shoppers.

#3 Cart Abandonment rate

If you are a part of the eCommerce industry, then you are well aware of it. Cart abandonment rate or the number of people who are adding items to the cart but are leaving it unchecked. There’s nothing more annoying or depressing for an eCommerce business than this. So, work on it fast! While there’s a lot of reasons for which they leave carts and higher surcharges on the product prices, no free delivery, no convenient payment mode are few usual reasons.

#4 Average order value (AOV)

 Also known as the average market basket, it depicts the amount of money a customer spends per order.  
                                          AOV= Revenue/Number of Orders
This is typically the number of goods a customer buys with a single order and hence lower AOV means you need to work on improving it to increase your store’s revenue.
The best way to do that is by providing combo offers, putting flash sales and offering coupons on bulk purchases. However,

#5 Keywords performance

In the ‘Acquisition’ tab in Google Analytics tool, the All Traffic option will show up a list of keywords that are bringing you traffic. In other words, you can check whether the targeted keywords are actually playing their part or not. You can check other aspects too for the Analytics tool like CTR (Click Through Rate), number of times a page appeared in Google results, and goal conversions.

These metrics are essential to gauge the visibility of your eCommerce site in the Google search engine and work on further strategies to improve it.

Video Source : Traversy Media

With all these parameters will help you find out how your website is performing now, we can help if it is underperforming. Get in touch with our adept team of eCommerce developers in Sydney and hire OpenCart developer or WooCommerce developer or Magento experts, you need. Our experts will help to redesign your site, improve its SEO aspects, embed new UI elements or customize product pages so that you get high on these essential KPIs and achieve skyrocketed conversions overnight.

Want to know how? Have a look at our latest article : “Small Business Owner? Get Opencart! Read to Know Why”
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