How to Get More Customers for Your Magento Store

Most retailers today seek for online selling opportunities after observing the rapid growth of the eCommerce sector.

With powerful platforms like Magento and Shopify, it’s a lot easier for businesses to get an upfront eCommerce store developed. However, if you want your store to stand out in the tough competition, you need to make sure the store is visually appealing, intuitive, user-friendly and responsive in all devices. Well, for that you need the services of an expert Magento development company in Australia with hands-on experience in developing a variety of custom shopping solutions. 

However, to help your store gain a competitive advantage with more customers and conversions, we’ve assorted some effective strategies that you should keep in mind. (Click to Tweet)

Enhance your search usability

The first thing to take care of in any eCommerce store that deals with some hundreds of products is its search usability. Make sure your visitors are able to get what they want instantly by typing the relevant keywords in the search field. Auto-suggestion, autocorrect, product suggestions must be there in the search box.  Besides, organise the menu with effective easy-to-click actions and make navigation of the menu smooth with dropdown for subcategories. 

Get a customised homepage

Try to customise the homepage of your eCommerce site as much as possible, making it relevant to the theme of your business. From logo to background colours and fonts, everything needs to be at par with what your brand reflects. 

Video Source : Max Pronko

Offer Personalised experiences

More than 50% of buyers are seen to prefer online shopping because the stores provide user-centric shopping experiences. They can find products related to their earlier purchases or searched items. You too can provide them with personalised searches under a separate log or section in the home page with headings like “related to items you searched” or “Items you would like to view”.

Maintain consistency in the content flow

While putting unique content is a necessity to help your eCommerce store stand out, focus on making your content consistent throughout the homepage and all other pages of the site. The key thing to do to make your content unique and consistent is to understand their interests and what they need. Accordingly, provide content that revolves around their needs and how could your store give value to them. 

Optimise the cart functions

A user-friendly and easy-to-navigate cart is more good at retaining the shoppers who might have abandoned the cart. Good shopping cart functionalities mean it should be clear and precise in showing the prices, number of product details, shipping and extra charges. There should not be any distractions or any places to exit away. 

Generate cart recovery emails

How about luring the customers that have left your cart halfway, i.e abandoned the cart after adding up items? While you have all the customer details including their email id, send them an email immediately to state any offer on their abandoned items, discounts or promotional offer, or any substitute product. This will make them rethink to go back to the cart again.

Place user-generated content

Your existing customers are the best marketer of your eCommerce store. Their reviews and ratings on products are in fact more persuasive than any self-praising tagline by the brand. To hear a word from someone who has already used the product make other customers feel more secure about it. 

Want to make your eCommerce site effective at converting visitors? Do not forget to get these tips applied to your store? While Magento is one of the most comprehensive platforms known accompanied with all features of customisation, SEO friendliness, and conversion optimisation, make sure you Magento for your eCommerce plan. Get in touch with PHProgrammers, Australia’s number one and most trusted company for Magento development services that keep themselves updated with all the latest trends and updates in eCommerce. 

Related Topic : "Affordable Marketing Strategies to Boost Sales in eCommerce"

Source : www.phpprogrammers.com.au