How Can A Responsive Website Skyrocket Your Online Business?

With nearly 2 billion people using mobile phones and devices, it became mandatory for the eCommerce businesses now to have highly responsive websites. As mobile searches rely mostly on speed and convenience, it implies that searchers quickly switch to another site if they cannot quickly find out what they want in a particular site. Thus, responsive sites that can be easily accessed in any devices apart from desktops became crucial for online retailers to target vast customer base.

Here follows are the core advantages attributed to a responsive site of online business. (Click to Tweet)

Enhanced accessibility

Smartphones are becoming a basic necessity in everyone’s life with the increase in their affordability. More people are searching for their products or services through mobiles or tablets because it is more convenient and quick. So, you need to ensure that your eCommerce website can be accessed by your target customers from even smartphones or tablets.

Rise in Conversions

Besides the rise in the number of mobile users who can access your site, enhanced responsiveness leads to easy navigation across your website irrespective of the screen resolutions or browser type people are using.  This leads to rise in rate of conversions from visitors to loyal customers when they see navigating through your site is convenient.

Improved SEO rankings

Major search engines including Google prefer ranking sites that are mobile friendly. So, automatically you can raise your search engine ranking if you switch to a mobile responsive website.

Stay Ahead in Competition

If you cannot provide a smooth experience to users of small screen devices, you are bound to lose your customers to the competitors who offer the same. So, stay ahead in the race of eCommerce by having a responsive eCommerce site that offers a seamless experience.

Simplify Marketing approaches

With a responsive site for your business, you will no more need separate marketing campaigns for desktops and mobile devices.  A single approach to marketing will be sufficient for targeting audiences from different platforms.

Maintain consistency of your brand

When you have online one site that can be accessed both from desktop and mobiles, you can have a consistent brand image for your business. If a similar outlook or feel is maintained in all platforms, there is no scope for your brand being confused as different in desktops and other devices.

Video Source : Magento

Summing Up

Small-screens friendly or responsive eCommerce site pave the path of success of your online business. What you need is the right assistance from adept eCommerce website developers who can make your site equally responsive in all platforms. So, get in touch with PHPProgrammmers, that possesses some of the highly professional Magento eCommerce programmers in Sydney who have hands-on experience in developing responsive websites for retailers.

Related Topic : "5 Things To Get From Magento eCommerce Development"
Source : www.phpprogrammers.com.au

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Build Futuristic and Customer-Centric eCommerce Sites With Magento

Magento is currently one of the most seeked platforms for developing eCommerce solutions, but what makes it so is still inexplicit. The platform was cast away for its extensive coding, complicated coding styles and lack of ease of customization, it still managed to linger on the charts of the eCommerce developers for its distinct facets. There are several effective reasons for which Magento eCommerce developers boasts of the platform as an ultimate solutions for online stores. (Click to Tweet)

#An ever evolving platform

Magento being an open source platform allows the developers to try out, update or modify the existing solutions to build new extensions and solutions that are amiable with the desired eCommerce trends in the market.

#Offers Scalability

This is most sound aspect of Magento which makes it highly preferred to those small sized entrepreneurs who have great prospects of grow. Magento is built in a way which allows the store owners to manage a large amount data.

#Conversion driven features

Magento is well capable of converting the visitors in your site to customers. Simplified process of registration and checkout, multiple gateways, multiple language support are some of its features that facilitates altogether the conversion of visitors into loyal customers of your store.

#Specific functionalities

store owners seek for some specific features for hassle free management of their stores and Magento makes things much more easier. Products and orders management, social media optimization, secured transactions,  vendor management are some of the crucial aspects to look for and Magento provides solutions for all these specific aspects.

#Search-engine friendly

Search engines are the only resort to the online shoppers so it is highly essential that you make your online store highly visible there to attract more traffic. Even though there is different stream of marketing dedicated to improve the site’s traffic, Magento itself has some technical built -ins such as SEO friendly URLs, meta title and descriptions that leads to traffic enhancements.

#Mobile friendly

As most of the internet users are using mobile phones for shopping online, it has become a prime need for every online retailers to optimize their stores for all mobile devices. Magento assures you that with its mobile compatible extensions and scripts.

Video Source : Magento

Final Words

Magento has  been evolving consistently pertaining to the changes in the needs of the businesses and online customers. These customer centric and impacting features are bound to rake your site’s performance and user experience to new benchmarks. So, do not miss out any opportunity to build an eCommerce site for your business or revamp your existing site and partner with PHPProgrammer, a pioneer in magento eCommerce development services.

Related Topic : "Redefine Your Online Presence with Magento"
Source : www.phpprogrammers.com.au

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3 Feature-packed Themes to Augment Your WooCommerce Online Store

WordPress powers around 25% of the Internet and the numbers are increasing every single day. There are several reasons why WordPress is recognized as the most preferred Content Management System (CMS) irrespective of whether the task is associated with building a social network, a blogging site or an eCommerce store.

With the eCommerce industry being at its peak, entrepreneurs are willing to invest more in this sector and while considering an affordable option for eCommerce development, WordPress surely tops the list while integrated with its WooCommerce plugin. Because of the increased number of WooCommerce-built eCommerce stores, it has become more important to make your store look unique and gain maximum customer acceptance. Keeping this in mind, here are some of the most attractive WooCommerce themes, which, if installed on your store properly can deliver you the maximum of your investment.

Shapely - One Page WordPress Theme

Shapely is a popular free one page WordPress theme which, supports all sorts of free and premium WordPress plugins including WooCommerce such that you can build the eCommerce store for free. (Click to Tweet)
Being a fully responsive theme, it can be customized as per your requirements since, it comes with dozens of options for customization as well. Furthermore, you will be able to edit the footer copyrights, colours of elements and much more.

Activello

This is another responsive free WordPress theme which, supports WooCommerce along with various other WordPress plugins such that creating the eCommerce store becomes much easy, thereby minimizing the expenditure.
It provides a new feature slider which, is powered by FlexSlider and support Infinite Scroll that loads the content ‘on the fly’. Dynamic customization allows you to choose individual text fonts, element colours, side bars, button colours and much more.

SaleJunction - eCommerce ready WordPress Theme

It is a free retro style WP theme, which is mostly suited for fashion based online stores to attract more visitors and boost their business. This particular theme comes with floating bar, shopping cart and 7 different colour themes.  
It supports WooCommerce and different other eCommerce plugins as well. Furthermore, it features a slider view which, can be used as a showcase across multiple product categories.

With such a range of WooCommerce themes available for the online merchants, it becomes much easier to add that extra spark to your website which, drives more customers. Furthermore, with the skill set and technical expertise of a WooCommerce programmer, it becomes much helpful to develop a highly functional and attractive online store that would ultimately drive success to your business.

Related Topic : "Smart Tips for Boosting Your Sales of Your WooCommerce Website"

Source : www.phpprogrammers.com.au

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4 Key Pointers that Signify the Utility of Shopify Development

Are you planning to start on online store and rely on Shopify as the best option? The homepage of Shopify claims to boast a pool of 200000+ merchants. However, stats alone cannot be able to make it enough dependable for the users. Thus, we are about to throw some light onto the unique and most advantageous aspects of Shopify, which make it a reliable platform for the online merchants. (Click to Tweet)

Hosts 100+ mobile ready, professional looking storefront themes

It offers you with more than 100 professional and beautiful templates such that the online store looks great. While having an online store, you must focus on its appearance, thereby making it look professional and clean for encouraging visitors to stay for long and look around. This platform comes with a Theme Store where, you will be able to choose from a wide range of premium themes across different industrial domains.  

24/7 support

You will be able to reach them at anytime via online live chat, phone or email. They mostly provide users with 4 international phone numbers such that you will be able to choose the number as per the region. While running an online business, you might require immediate access to support and when concerned with technology troubleshooting, this platform can prove to be the most reliable choice.

Sound usability

It’s certainly not magic and thus, you need to spend some hours for going through the learning curve. However, once you got through with it, it becomes pretty smooth to sail with it. Shopify comes with a range of useful tools which, include:

• Insert product descriptions, images and details.
• Manage inventory.
• Discount code engine.
• Organize products into categories.
• Create blogs and web pages.
• Track order and customer details.
• Manage multiple staff login and much more.
  

Abandoned checkout recovery

Based on stats, it has been observed that out of every 3 potential customers, 2 individuals generally place product items into the buying cart but, then after, forget to complete the buying process since, they get distracted by people, emails and random things. While considering the fact, Shopify comes with the service of abandoned checkout cart recovery as this tool lets you track and email those prospects automatically for following up and reminding to complete the purchase. The whole process is being conducted automatically and more statistically, you will  be able to see a hefty boost in sales figures as well.

Video Sopurce : Casual Ecommerce

Before investing in the task of eCommerce development, it’s certainly important to evaluate the features of each platform for making the right decision. Going through these aforesaid points would help in evaluating its utility but, joining hands with an experienced Shopify developer will help you to develop a trendsetting online store from which, you can be able to derive maximum results.

Related Topic : "Deploy Efficient Features of Shopify for Seamless eCommerce Development"
Source : www.phpprogrammers.com.au

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Choose Magento for Building a Powerful eCommerce Store

With the growing competition addressed by the eCommerce sector, both the small and large scale businesses across the world are not only willing to establish their online stores but, also develop their online stores with the aim of maximizing conversion and customer engagement.

While considering the advanced eCommerce technologies, Magento is one of the most leading open source eCommerce platforms that offer a wide range of advanced features to boost the visual appeal, functionality and content of online stores. Though there’s a crunch of PHP-based open source eCommerce platforms, Magento serves to be a high-end solution since, it’s easy and simple to install and customize and developed on the Zend framework which, are accessible to the base system.

Following here, we would like to discuss the core beneficial aspects of Magento which, certainly offers a competitive edge to the online stores. (Click to Tweet)

Flexibility

Using Magento for developing your online store offers you the flexibility to work while depending on its size, budget and requirements of the business. Since there is a range of templates and themes available for the platform, the developers can include some unique features for making the website universal.

Coding

Core coding of the platform is capable of integrating with 3rd party coding in a convenient way. Coding on Magento is not that much complex as compared to other eCommerce platforms. Furthermore, the coding process doesn’t get disrupted by unusual add-ons of extensions of future upgrades.

Administration

Administration of an online store becomes much easy with Magento as compared to other platforms. It helps online merchants to obtain a comprehensive and precisely-prepared performance report of the website with information on new product availability, market demand and much more. This, in turn, helps them to chalk out the best strategy for boosting their business in the right course.

User-friendly site

Despite being fast and dynamic, Magento is still quite simple thereby, making it extremely easy for the visitors to search and purchase product items all through the online store. eCommerce offers valuable elements for SEO, online marketing and catalogue management customized as per the clients’ needs.

Video Source : Magento!

At PHPProgrammers, with years of experience, we have been able to comprehend that a good online store is a base of delivering customer satisfaction and enhanced user experience. Thus, we aim at building enterprise-class Magento development solutions which, are highly feasible and innovative as well.                  

Have a look at our latest blog : "5 Bulletproof Tricks to Secure a Magento-built Online Store from Hackers"

Source : www.phpprogrammers.com.au

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Tips to Boost Online Traffic of Product Pages of a WooCommerce Store

Every online store presumably wishes to gain recognition within their target audience base. This is the reason for which, every other company stresses on framing a winning SEO strategy. While detailing on the product pages of an eCommerce store, all the pages must be optimized for targeted keywords which, are relevant to the page. This will further help in driving traffic to the page where people most search for the site. 

Keeping note of this fact, following here are some of the significant things to know for improving online traffic of the product pages of your WooCommerce website. (Click to Tweet)

Keyword Selection

Keywords are known to be the building blocks of SEO. You can use unique keywords for optimizing the content prepared for each product. During the brainstorming session on keyword selection, you must think about what people might search while looking for the products. Thenafter, you will be able to place these keywords in the content, title, product description and meta descriptions to boost the rankings of that page.

Title and meta description

Title of the page and meta descriptions are two significant things which, appear on the search page. Thus, you must try to include keywords for that page in the meta description and title. This will further help in ranking the page higher since, it will become more clear for people about what the page is all about. Ideally:
The title must have the length in between 50-60 characters.
The meta descriptions must have the length in between 150-160 characters.

Unique product page content

You can add your company’s brand voice to the product pages by including some unique and meaningful content for the product descriptions. You can add your own version of description instead of just copying the product description provided by the manufacturer and place the keywords which, are more user-friendly.
Furthermore, you can even include product specifics like technical specifications, model number and general things as well for which, people will mainly search for who are not much familiar with the product. 

Product reviews

Reviews help the online stores in a number of ways. Firstly, people prefer to see what users of the products have felt while using the product. Reviews serve as a potential source of word-of-mouth marketing which, gives the chance to know beyond product description to the potential customers. Thus, people tend to spend more time on the product page for reading reviews instead of searching the product review elsewhere.

Video Source : Ferdy Korpershoek

The final takeaway

Conducting an effective SEO campaign helps your online store to be visible. Better SEO will help in increasing the sales and frame better reputation for the brand. While considering the aforesaid, efforts are also to be made for writing useful, descriptive and user-friendly content. Ideally, it serves as the preferable choice to seek for professionalized support of an adroit WooCommerce developer who has the competence and experience to build and manage SEO-friendly web pages that ensure steady online traffic.

Related Topic : "WooCommerce : Most Convenient Platform to Build an Ecommerce Site"

Source : www.phpprogrammers.com.au

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5 Amazing Extensions for Boosting Sales of Your OpenCart-built Website

Not every online merchant gets the scope to be the popular choice of online shoppers. It takes a firm determination to build dynamic eCommerce stores that not only make the customers stay engaged but, also host a set of enterprise-class features as well. Most likably, while keeping eye on the competitive era of digital business, the most effective way to promote your online store is to make difference and stand ahead.

While considering the various eCommerce solutions, OpenCart is one of the most promising options which is pretty easy to use and can offer you the scope to add 3rd party modules for extending its functionality. Following here are the topmost extensions for your OpenCart-powered online store recommended by skilled OpenCart developers which, will aid in increasing the conversion rate thereby, boosting its sales. (Click to Tweet)

SignUpCoupons

With this extension, the task of increasing your database becomes much easier. SignUpCoupons offers you the scope to attract new customers with lucrative discounts while signing up the online store. The module happens to be extremely customizable which, allows you to finetune the varied elements of the coupon including its validity, discount type, coupon email and store front sign up message as well.

ProductBundles

While applied properly, Product Bundling can increase the profits to a great extent and endure client satisfaction. ProductBundles happens to be an intuitive tool that helps in selecting products to add as per your choice, select the bundle details and choose display layout in just 3 simple steps.

PopUpUpsell

Upselling is being regarded as a marketing tactic which, provides a chance to customers to purchase the addons or upgrades like better specifications, better features and even the expensive version of the item which, they have chosen for maximizing value of the purchase. Furthermore, it allows you to include as many pop ups as you want thereby, assigning them into several products on the website. It typically serves as a simple yet effective way of increasing the income.

FreeShippingTeaser

Shipping costs certainly matter and is considered to be a top annoyance related to online shopping. FreeShipping teaser helps in boosting the online sales by informing the customers how much it is needed to spend for getting qualified for free shipping. Furthermore, it is customizable where, you can set the amount limit which hs to be reached for getting eligible for free shipping.

DiscountOnNextPurchase

It’s the best way of keeping the customers coming back for more. This extension will allow you to send one unique discount code after purchase. Furthermore, you will be able to customize all the email contents, type of discounts and which order status must be triggered. All the discount codes can be further easily tracked by admin.

Video Source : OpenCart Tutorials

Using these extensions will certainly help in making your OpenCart website more performing and sales-driven. Thus, for people with the urge of augmenting the standards of their eCommerce store and increase the number of conversions, implementing a concrete strategy along with a series of extensions would rightly serve their purpose.

Related Topic : "An imperative guide to get your eCommerce site with OpenCart"

Source : www.phpprogrammers.com.au

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