Becoming an online retailer does not seem to be simple. While on one end, you need to be cautious of the performance of the store, on the other end you need to be particular about how the product pages look like. There are numerable platforms for eCommerce development, OpenCart, being a prior one to help you get a stellar website built right way keeping your customers in mind. However, you sure have a great list of products to showcase and manage on your site. For that, you need to take care of the viability of your product pages to your target customers. Although you need to hire OpenCart developers or other eCommerce developers for assuring that, here’s a short list of the features you need to consider while creating the product pages of your site.
#1 Product title
This is the foremost crucial point to consider while listing a product and a catchy and convenient product title will allow the search engines to index in an appropriate way. Also, forget not to apply the H1 tag for your titles, as it keeps a higher ranking of the page.
#2 Images
Images are more persuasive than the titles in case of eCommerce product listings as customers firstly look for images to make the decisions to purchase. Images are the first element on your product page that customers can be impressed with. So, ensure that you are only putting high-quality images for every product and that too from different angles.
#3 Price & Availability details
Many eCommerce merchants make the mistake of not mentioning prices, discounts, shipping and surcharges as clearly as possible on the product pages. This hamper sale in a big way as customers can switch away from the checkout when they see that total paid amount surpasses their expectations. Thus, you need to mention the exact prices on your page. Besides, you need to also show the availability of products.
#4 Payment and shipping methods
Online shopping convenience depends on the shipping and payment modes and hence you need to precise about it on your product page. Customers must get to know about the available modes of payments and shipping details. This information are vital as they manipulate purchasing decisions.
#5 Detailing of products
A product page is useless despite good images and title if there is no proper detailing or descriptions of the same. Online customers are way smarter and do not buy anything without complete details regarding the product materials, features, sizes, etc. They are not going to buy until they are convinced enough about the product from its details. Thus, make sure you have every detail and mention it alongside the product.
Rolling up things, these are the must-have facets of every product page which assure to grab up the major attention of the buyers on the site and convince them to purchase. The only way to assure that is to have a trusted development partner by your side. Get in touch with PHPProgrammers, acclaimed and Australia-based websites and eCommerce development firm and let their expert team do all the thing for you.
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Source : www.phpprogrammers.com.au
Undeniably, PHP is the trailblazing and most convenient scripting language at present assuring the agile development of large and small-scale web applications. It makes the development process outwardly lucid and simple, reduce down overall costs and time for development. That’s why businesses all over the world hire PHP programmers from eminent companies to use this programming language. However, the increasing level of complexities in the web projects has made it necessary to code right from the scratch. To add some comfort to the methodology of development, there emerged a number of PHP frameworks that help in writing and structuring codes, besides making it easier to comply MVC.
While there’s no denying that a right PHP framework is the only way to embark on applications development successfully, here’s a list of best of the frameworks trending now in the market.
Many claims that Laravel is the best framework for developing PHP applications because of its exceptionally built ecosystem with prior hosting and close to perfect documentation. Also, the framework comes with robust functions like light-weight “Blade” template engine, caching, queueing, elegant syntax etc. that give away to faster development, especially for large-scale applications.
It is one of the earmarked frameworks with an object-oriented style that acknowledges latest PHP advancements and make development less reliant on other components as each can be deployed separately. Further, the exclusive set of libraries of Zend provide developers with scalable and seamless development.
Being one of the oldest frameworks in the market, incepted 10 years ago, it's impressively great for any kind of web projects and has a growing active community. Likewise other PHP frameworks, it too deploys MVC architectural pattern and it is ultra level easy for developers to learn and work upon. While it is much more advanced now with enhanced sessions management and an expanded number of libraries, it is also a most sought-after framework for its great security features like input validation, prevention of cross-site scripting.
The components of Symfony too are much impressive, making it reliable for most kind of projects and it is backed by a wide developer community. Its component is identified as reusable PHP libraries for which one can execute different programs, from form creation, configuration to authentication and routing. Apart from these, its biggest advantage is the support for multiple databases, including MySQL, PostgreSQL database and others.
Having a long-term experience amongst other PHP frameworks, CodeIgniter is a winning solution when there are possible conflicts in the minds of business owners on different versions of PHP. It is the easiest in terms of installation, needs least configuration and works perfectly on every platform. Thus, inevitably this framework is suitable for all those who want to work without any limits as it offers infinite avenues for creativity.
While each platform has its own pros and cons, you need to stick to one that gives the best of solutions adhering to your project needs. However, the only way is to choose a company that is reliable enough and provides you with some eminent PHP experts. So, do not hesitate to reach for PHPProgrammers, one of pioneered website solutions providers in Australia, and we develop stellar projects for businesses and startups.
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"5 Traits of PHP Web Development that Make it the Superior Choice"
Source : www.phpprogrammers.com.au
No doubt, product category pages are of utmost crucial for each and every eCommerce sites. Especially, when a site is built with Magento, a prior platform that emphasises more on page optimisation for greater visibility in search engines, you need to more discreet while creating a product category page as it is the key to encourage visitors to purchase. Thus, getting product category fixed rightly is a dire necessity for every eCommerce website and if you are inclined to the platform Magento, then get in touch with a devoted company for an expert Magento developer in Sydney, such as PHPProgrammers, which is an acclaimed web development company. But before that, here are some of the popular recommendations for you to make an excellent product category page in your eCommerce site.
Making search easier
Shoppers in your website will first seek for the search box to find the products of their choice. So, it is pivotal to provide them search options in the box that prove best for their shopping experience. Firstly, place the search in the most appropriate and convenient place on the page, and then optimise all its functions, like typing corrections, automatic product suggestions, and filtration with application of multiple attributes.
Taking care of SEO aspects
You may be aware that online customers tend to click on the first options displayed in the search engines when they type for a particular product. Thus, it is recommended to every eCommerce merchants out there to boost their SEO activity to the point that their site’s products appear in the top results. It’s not a simple and instant process though. Owners and marketers need to put in great efforts to research on the keywords related to their products that people mostly search with and optimise them to boost rankings.
Impressive product titles
Regardless of how many products you are showing under one product category, make sure that all of them are named with an impressive title, along with brand name and model number if needed.
Prominent Call to Action
A website that does not place a clear button or tab for Call-to-Action on the product category pages, it can lose a number of potential customers. Not always, all customers click on the image for buying but instead look for a Call-to-Action button. Thus, to avoid wasting their time, make sure you provide such a button under each category.
Improving indexation
Try adding a short description for each of the product categories in your Magento store and you can manage categories from the “Catalog” option only. Also, putting alt text under product images with essential keywords will help your category page rise up in the higher ranking positions in search engines.
These tips can help your site’s product category pages gain more visibility and drive more customers than ever. So, if you are thinking why your store is not attracting enough audience try implementing these and see your visitors number soaring up high in few days.
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"Choose Magento for Building a Powerful eCommerce Store"
Source : www.phpprogrammers.com.au