5 Usual Challenges Faced While Setting Up An eCommerce Store

With surging success of online shops, more and more retailers are looking forward to start their own online stores. However, starting up an online store is not at all plain sailing but is actually comes up several challenges. With Magento things are little easier because of its immense flexibility and comprehensive features which streamline the process of eCommerce development. So, whenever you are thinking to start with an online shop, make sure you hire best Magento developers, who besides leveraging every feature of the platform, also knows how to overcome the problems that may erupt while developing an online shop.

Here’s are few challenges worth mentioning faced while setting up any eCommerce business. (Click to Tweet)

Deciding upon an eCommerce platform

Choosing a best fitting platform is one most serious consideration for the eCommerce startups because failure to do so will end up creating an online store with poor user interface and offering average experience. With widespread platforms available like Magento, Shopify, Drupal, OpenCart, they need to stick to the platform that offers flexibility, responsiveness, personalisation, security and other features that best caters to their requirements.

Optimising page loading time

It can be a real hurdle for eCommerce startups to raise sales if their sites takes huge time to load. Your business is likely to fail losing out a lot of revenues, as numerous customers is seen leaving your site.  Optimising loading time of web pages is a real time challenge for the startups as as site that take lot of time respond makes users frustrated.

Assessing the performance of business

One more challenge that plagues retailers after successful setup is evaluating the performance of your site over a time period. You cannot know whether your is good enough as an online shop, and is converting enough visitors to pull out adequate revenues. Thus, e-retailers are highly recommended to incorporate analytics for getting idea of business prosperity through various metrics and track customers behaviour.

Mobile responsiveness

In the mobile-first era, your eCommerce business will be an ultimate failure if your store is not mobile optimised. Moreover, mobile optimisation is about making the online store responsive to almost all types of mobile devices, including smartphones, iPhones, iPads and tablets.  

Defining site’s privacy and security settings

Given the fact, that your online shop will also be responsible for the monetary transactions for every sale and purchases. The customers provide their personal details, credit or debit card information and other credentials so they seek for security and protection while purchasing from your site. Thus, detail out your privacy policy on the site defining with how you are going to secure customers details.

Video Source : Magento

Wrapping Up

Retailers need to realise that running an online store is utterly different from running a real storefront and the challenges that emerge are unique that needs to dealt tactfully. So, if you are in the urge to set up your brand new store, reach us at PHPProgrammers, a leading web solutions provider in Australia, specialised in creating eCommerce sites with Magento and it knows well how to leverage overcome all these challenges.

Want to know how? Have a look at our latest blog : “Small Business Owner? Get ! Magento Online Store Read to Know Why”

"Get Acquainted with Best eCommerce Platforms"

Source : www.phpprogrammers.com.au