Monday, 25 February 2019

Get Your eCommerce Product Page Right With These Must-have Elements

Gone are the days when there were only a few eCommerce options on the web and shoppers did not really care about what the sites looked like or how the products are presented.  What they cared was getting the products ordered and delivered at their doorsteps.

However, the scenario is changing now as the web world is getting flooded with hundreds of thousands of websites. Definitely, with lots of eCommerce sites offering alike products, the decision of a buyer to visit one particular store depends on other secondary factors like design, menus, store navigations and product presentation. Emphasising on the last, this blog is penned down by PHPProgrammers, as we house a team of OpenCart developers in Australia. They being long-time eCommerce experts know what exactly people like to see in a product page while they shop.



Here’s a list of some most compelling elements proposed by them to put in your product page so that visitors will be pushed to buy or check-out. (Click to Tweet)

Multiple product images

The first thing to take care when listing your products is how they look on screen. Obviously, we are talking about the pictures you use to display the products. Just one or two images will not work anymore. You need to provide multiple images, showing varying angles of the product, each of high-quality and resolutions.

Video of product

Who sees just images? People want a glance at how things will go while using the product. With digital commercials or video promotions becoming a craze, why not grab a pie of them for your eCommerce store! So, get the products’ promotional ads, storytelling videos, or general shots of unboxing embedded alongside the product description in the product page.



Product scarcity detail

Well, product scarcity detail is vital for invoking a feeling that the product might run out and so buyers need to get it as soon as possible. Also, showing the leftover stocks just below the products is recommended as it drives conversions.

Tailored Call-to-action buttons

It’s now time to make CTAs or Call-to-actions more impactful. They need to be tempting enough to push buyers to the final checkout page. Bold, characteristic designing of the buttons, appropriate positioning, and convincing slogans will do the bit to make the CTAs of product pages impactful.



Wishlist option

Never miss this element out because there are many viewing your products with the mind to buy it later. Pocket crunch, wait for alluring offers or sales, are few reasons they want a product to keep on the wishlist and buy later.

Section for customer query

This is a new trend hovering in many eCommerce sites and you too need to follow it. Confused shoppers or more aware ones many times have questions popped into their minds about the product, its features or seller’s policies. This is especially sought by customers for high-priced products where they want to cross-check many things. So, get a dedicated section in the product page where customers can throw up their queries and you can reply to them.



Product Guarantee seals

Lastly, don’t forget to place the guarantee stamps or assurance seals provided by the sellers on the product pages adjacent to the description. This grows a high sense of reliability on the buyers and can resultantly increase your conversions.


Video Source : Perzonalization Support

What are you thinking? Do you have all these elements incorporated in your eCommerce’s product pages? If not, then get them redesigned and revamped for having conversion-oriented product pages in your site. Our dedicated OpenCart developer in Sydney can help you. You can just visit our website and click to hire!



Source : www.phpprogrammers.com.au

Top 3 eCommerce Platforms to Consider for Developing Online Stores

There is no ‘one-size-fits-all’ eCommerce platform, which will fit the varied requirements of every business. Be realistic with the specific online storefront requirements and with respect to it, you need to choose the most appropriate eCommerce framework. Irrespective of whether you need to develop a pre-ordering option in the existing online marketplace or anxious about how the warehousing setup will integrate with the online store, there is a series of eCommerce options which, aid your business to succeed. (Click to Tweet)



Magento

It’s the elastic eCommerce platform which, fits the requirements of large or small businesses. It owes its wide acceptance to the fact that; it is an open source platform and adding more advanced features to it is extremely easy. Moreover, it scores pretty well while considering the significant parameters such as intuitive navigation, user-friendly admin area, mobile friendliness and search engine optimization. The enterprise-class platform provides users with performance, enhanced security, functionality and return & cancellation management, customer segmentation for targeted offering, customer support software and much more. It also offers you varied payment gateway options compared to any other eCommerce platform.



Shopify

As the name suggest, it help you to build an online store such that you can sell your products online. Being one of the powerful eCommerce platforms, it allows you to display a comprehensive range of merchandise with easy control over the variants. This platform offers a discount code engine for which, you need not to pay any type of transaction fees. To serve the SEO purposes, it enables meta descriptions, custom title tags, canonical tags for preventing duplicity issues. It delights customers with great customer support along with a comprehensive FAQ database it assists the clients 24/7 via phone, email or chat.



Drupal Commerce

It’s a powerful platform which, is being built across an entire CMS (Content Management System). Users of this platform can seamlessly customize the workflows, which makes the option ideal for users who do not have such technical expertise in the backend of eCommerce development. It is highly flexible, modular and configurable, thereby making it as a built-to-scale platform. To deploy this platform at its best, you do not need to be technically sound as because it helps you to develop the workflows and configuration of how you want the platform to function.



Different platforms come with their own set of functionalities and intricacies as well. Thus, the key is to make an in-depth analysis of the present business requirements and choose the perfect eCommerce development option which, would serve your best interests seamlessly.



Video Source : Travis Marziani

As the worthy choice, you can seek expertise of proficient eCommerce developers who would not only help you to take a well-informed decision but, also will help you to develop highly-impressive online stores as well.  



Source : www.phpprogrammers.com.au