Get Your eCommerce Product Page Right With These Must-have Elements

Gone are the days when there were only a few eCommerce options on the web and shoppers did not really care about what the sites looked like or how the products are presented.  What they cared was getting the products ordered and delivered at their doorsteps.

However, the scenario is changing now as the web world is getting flooded with hundreds of thousands of websites. Definitely, with lots of eCommerce sites offering alike products, the decision of a buyer to visit one particular store depends on other secondary factors like design, menus, store navigations and product presentation. Emphasising on the last, this blog is penned down by PHPProgrammers, as we house a team of OpenCart developers in Australia. They being long-time eCommerce experts know what exactly people like to see in a product page while they shop.

Here’s a list of some most compelling elements proposed by them to put in your product page so that visitors will be pushed to buy or check-out. (Click to Tweet)

Multiple product images

The first thing to take care when listing your products is how they look on screen. Obviously, we are talking about the pictures you use to display the products. Just one or two images will not work anymore. You need to provide multiple images, showing varying angles of the product, each of high-quality and resolutions.

Video of product

Who sees just images? People want a glance at how things will go while using the product. With digital commercials or video promotions becoming a craze, why not grab a pie of them for your eCommerce store! So, get the products’ promotional ads, storytelling videos, or general shots of unboxing embedded alongside the product description in the product page.

Product scarcity detail

Well, product scarcity detail is vital for invoking a feeling that the product might run out and so buyers need to get it as soon as possible. Also, showing the leftover stocks just below the products is recommended as it drives conversions.

Tailored Call-to-action buttons

It’s now time to make CTAs or Call-to-actions more impactful. They need to be tempting enough to push buyers to the final checkout page. Bold, characteristic designing of the buttons, appropriate positioning, and convincing slogans will do the bit to make the CTAs of product pages impactful.

Wishlist option

Never miss this element out because there are many viewing your products with the mind to buy it later. Pocket crunch, wait for alluring offers or sales, are few reasons they want a product to keep on the wishlist and buy later.

Section for customer query

This is a new trend hovering in many eCommerce sites and you too need to follow it. Confused shoppers or more aware ones many times have questions popped into their minds about the product, its features or seller’s policies. This is especially sought by customers for high-priced products where they want to cross-check many things. So, get a dedicated section in the product page where customers can throw up their queries and you can reply to them.

Product Guarantee seals

Lastly, don’t forget to place the guarantee stamps or assurance seals provided by the sellers on the product pages adjacent to the description. This grows a high sense of reliability on the buyers and can resultantly increase your conversions.

Video Source : Perzonalization Support

What are you thinking? Do you have all these elements incorporated in your eCommerce’s product pages? If not, then get them redesigned and revamped for having conversion-oriented product pages in your site. Our dedicated OpenCart developer in Sydney can help you. You can just visit our website and click to hire!

Source : www.phpprogrammers.com.au